Editor’s Note
The Italian luxury house GIADA expands its universe with the launch of GIADA Jewelry. The debut collections draw inspiration from the brand’s heritage and artistic philosophy, marking a significant new chapter for the label.
Italian quiet luxury womenswear brand GIADA has launched the jewelry brand GIADA Jewelry, debuting with the “FIRENZE” fine jewelry collection and the “Flower on the Rock” high jewelry collection.
The GIADA Jewelry collections draw inspiration from the meaning of “beautiful jade” in Italian, marking the first time the brand has selected jadeite, a precious gemstone from Eastern culture, as the primary stone. Jadeite possesses both the resilient strength of stone and the gentle, yielding quality of water, perfectly aligning with the inner strength of contemporary women who balance firmness and softness. GIADA Jewelry aims to continue the brand’s quiet luxury aesthetic and elegant style while recreating the technical characteristics of the Italian Renaissance through minimalist lines and exquisite Italian craftsmanship. Through jadeite, it further interprets the brand’s core spirit of “Flower on the Rock,” creating a new aesthetic context that blends Eastern and Western cultures.
On September 22, GIADA Jewelry held a media preview event at the Qihao Art Museum in Beijing. Ms. Jing Jing (Editor-in-Chief Jing), founder, former executive publisher, and editor-in-chief of BAZAAR Jewelry Chinese edition and a jewelry aesthetics critic, attended the dinner as a brand consultant representative. She interpreted the design language of GIADA Jewelry from the perspective of Renaissance aesthetics.
Scott Tang, Training Director of the IGI Asia-Pacific Headquarters, shared the international influence of jadeite and rare historical images of European collectors at the dinner, also showcasing the rising value of jadeite collections in the auction market in recent years.
Ms. He Zhifei, CEO of GIADA Greater China, along with guests including Song Wen, founder of the FIRST International Film Festival, and director Derek Tsang, joined representatives from major domestic media and GIADA Women to witness the artistic charm of GIADA Jewelry.
