Editor’s Note
Chinese luxury jewelry brand Bao Lan has secured over 100 million yuan in Series A funding, led by Challenger Capital with participation from Kering Group and Shunwei Capital. This investment highlights growing confidence in China’s high-end consumer market.
On December 1st, Challenger Capital confirmed to Jiemian News that the Chinese high-end gold jewelry brand “Bao Lan” has completed a Series A financing round exceeding 100 million yuan. The round was led by Challenger Capital, with follow-on investments from Kering Group (the parent company of Gucci) and Shunwei Capital, which is affiliated with Lei Jun.
Tianyancha APP shows that the corporate entity of Challenger Capital is Beijing Challenger Technology Co., Ltd. Its legal representative is Tang Binsen, who holds a 78.75% stake as the beneficial owner. The company was established in 2012 with a registered capital of 200 million yuan. Tang Binsen is better known as the founder and chairman of Genki Forest.
Shunwei Capital’s legal representative is Lei Jun. It was established in 2012 with a registered capital of $500,000.
Kering Group is a global luxury conglomerate, owning brands such as Gucci, Saint Laurent, Bottega Veneta, and Balenciaga. Alongside LVMH, it is one of the world’s top three luxury groups.
According to public information, the “Bao Lan” brand was founded in 1988. It is a high-end gold jewelry brand specializing in filigree inlay and ancient gold craftsmanship.
Tianyancha APP shows that “Bao Lan” is a jewelry brand under Hangzhou Baolan Gold Research Institute Co., Ltd. This company was established in May 2021 with a registered capital of 68 million yuan. Its legal representative is Xu Bidong, who holds a 90% stake as the beneficiary. Business registration information indicates the company’s scope includes import and export of goods, wholesale and retail of jewelry, and sales of gold and silver products.
According to Orange Persimmon Interactive, founder Xu Bidong first established Hangzhou Dingfu Jewelry Co., Ltd. at Hangzhou West City Plaza in 2008. Tianyancha APP shows this company is now deregistered.
In September 2009, Xu Bidong established Hangzhou Hongtong Trading Co., Ltd. with a registered capital of 6.18 million yuan, with himself as the legal representative. Its business scope includes jewelry retail and arts and crafts retail. Trademark information shows the company has registered over 50 trademarks for “宝兰” and “BORLAND,” covering jewelry and watches, daily chemical products, and advertising sales.
In 2018, Xu Bidong registered Baolan Culture and began the brand operation of “寶蘭 Borland.”
Public information shows that “Bao Lan” currently operates three offline stores. The first store opened in Hangzhou Tower in 2017, followed by entries into Hangzhou MixC in 2020 and Shenzhen MixC in 2025.
According to the official introduction of the “Bao Lan” brand, its “filigree inlay” craftsmanship has incorporated masters and their disciples who are inheritors of the national intangible cultural heritage “filigree inlay” technique. In traditional gold craftsmanship, “filigree inlay” is a 3,000-year-old imperial technique, hailed as the crown jewel of the “Eight Unique Skills of Yanjing.” This craft requires artisans to hammer and draw gold into fine threads, then perform dozens of delicate processes such as pinching, filling, gathering, and soldering with their fingertips, weaving hair-thin gold wires into intricate, three-dimensional patterns over time.
Jiemian News found that on “Bao Lan’s” Tmall flagship store, a 65-gram ancient-method handmade gold filigree inlay agate turquoise bracelet is priced at 125,718 yuan; a pair of 30-gram ancient-method handmade gold filigree palace lantern-shaped earrings is priced at 67,598 yuan.
