Editor’s Note
BVLGARI’s sixth appearance at the CIIE highlights its commitment to blending Roman craftsmanship with technological innovation, guided by a vision for sustainability. This article explores how the brand honors its heritage while pioneering a sustainable future.
Italian jewelry Maison BVLGARI made its sixth notable appearance at the China International Import Expo (CIIE). Rooted in the “Eternal City” of Rome since its founding in 1884, BVLGARI has inherited Italy’s profound heritage of exceptional craftsmanship, meticulously safeguarding and passing on its essence while embracing a pioneering spirit of continuous innovation. Guided by the vision of “Sustainable by Innovation,” the brand integrated technological innovation into its classic craftsmanship at this year’s Expo, initiating a profound dialogue between artisanal skill and technology.
At this year’s CIIE, BVLGARI further explored the allure of merging craftsmanship and technology, inviting guests on an exploration journey meticulously constructed around three thematic chapters. This journey vividly illustrates the brand’s steadfast commitment to sustainable development, showcasing how technological innovation aids in achieving transparent traceability and refined maintenance, building a bridge of trust between the brand’s magnificent creations and consumers.
The journey commenced with a splendid tribute to colored gemstones. Guests could use Apple Vision Pro to personally experience the Bvlgari Infinito application, immersing themselves in the new interactive charm brought by the brand’s masterful craftsmanship and spatial computing technology. Through the “Colored Gemstones” and “Gems Table with Creative Director Lucia Silvestri” experience units, guests delved into the gemstones generously bestowed by nature, genuinely feeling the abundant creativity and deep reverence BVLGARI holds when celebrating the Earth’s eternal beauty.
The second chapter extended the exploration to origin traceability and information transparency. As a pioneering brand in the industry that combines digital innovation with exquisite craftsmanship, BVLGARI introduced the “Connected Jewelry” technology experience. Using exceptionally fine micro-engraving techniques, a corresponding code is etched onto the precious metal surface. By scanning this “key” with a smartphone, the core essence of the piece—including details about its gemstone materials, precious attributes, and craftsmanship quality—immediately comes to life. This innovation offers a new way to experience high jewelry, ensuring high transparency of information, enhancing consumer trust, and demonstrating BVLGARI’s long-term commitment to sustainability. Crucially, it also cleverly preserves the aesthetic appeal, integrity, and wearing comfort of the piece itself, supported by BVLGARI’s relentless dedication to the cross-disciplinary fusion of cutting-edge technology and卓越匠艺 (excellence in craftsmanship).
In the third chapter, guests could directly experience how BVLGARI’s spirit of craftsmanship is applied in product services. Master craftsman Gao Junfeng, recipient of the LVMH 2025 “Virtuoso” award for卓越技艺 (excellence in craftsmanship), performed the “Shine Service” live, vividly demonstrating how artisanal skill extends beyond creation itself to maintain lasting vitality over time. The brand offers polishing, cleaning, integrity checks, and maintenance plans, advocating a “proactive care” philosophy dedicated to safeguarding the entire lifecycle of precious creations.
This year also marked the third CIIE participation for BVLGARI CEO Jean-Christophe Babin. He stated:
Focusing on the path of sustainable development, BVLGARI practices what it preaches, with “integrating heritage and innovation” at its core—upholding the authenticity of craftsmanship through exquisite skills while exploring new possibilities with前沿科技 (cutting-edge technology). By appearing once again at the CIIE, the brand conveyed its enduring belief with a pioneering spirit: to vigorously promote交融对话 (converging dialogue) and create sustainable beauty that transcends time.