Editor’s Note
The digital transformation of traditional industries continues to accelerate. Nivoda, a B2B diamond trading platform, is enhancing its professional capabilities by appointing James Morgan, former head of Amazon Prime, signaling a significant step toward more streamlined and sophisticated online diamond commerce.
The online diamond trade is set to become even more professional on the B2B platform Nivoda. To achieve this, the company has brought on board former Amazon Prime chief James Morgan.
The B2B diamond marketplace Nivoda was founded in London in 2017, and since then, trade in the valuable stones has boomed for the online retailer. Last year, the company was able to triple both its revenue and its number of employees – now around 100.
Following this success comes the next step in the company’s expansion: After seven years at Amazon, James Morgan, former head of Amazon Prime, is joining Nivoda and will take on the position of Chief Product Officer. The goal is to further improve the customer experience for traders and suppliers worldwide.
David Sutton, CEO of Nivoda, is enthusiastic:
Steve Marritt, CRO at Nivoda, adds:
Former Amazon chief Morgan also commented that his move is particularly exciting in such dynamic times, both for the company and the industry.
A stated goal of Nivoda is to expand online gemstone trading to include colored gemstones and engagement ring settings, as well as to make trading in the valuable goods even more efficient.
Nivoda currently operates offices in London, Hong Kong, Amsterdam, Mumbai, and New York.
In 2021, one million diamonds were listed on the B2B platform. According to the company’s own statements, the total value of diamonds on the platform is $4.1 billion.
