Editor’s Note
**Editor’s Note:** This piece explores how Thai jewelry brands—from heritage houses to emerging designers—are blending traditional craftsmanship with contemporary style, redefining jewelry as a medium for personal expression and cultural storytelling.
From heritage houses to emerging names, these Thai jewelry brands are charting a new course for craftsmanship and contemporary style.
Thailand’s jewelry scene is a remarkable blend of old traditions and modern design. This is reflected in the diverse Thai jewelry brands shaping the market. From established houses with decades of experience to new labels, there is something for everyone. These brands are rethinking the importance of jewelry in daily life. Their offerings include fine and demi-fine pieces, artisan-crafted silver jewelry, and gemstone work that prioritizes personal expression. Many pieces contain subtle cultural references, from symbolic motifs to locally sourced materials. We take a closer look at the designers who are shaping Thailand’s jewelry landscape.
Jubilee Diamond is one of Thailand’s oldest diamond brands, with a history spanning nearly a century. It focuses on natural diamond jewelry, including engagement and wedding rings. The brand uses Japanese micro-setting techniques with GIA and HRD certified stones. It has multiple branches nationwide and serves both bespoke and ready-to-wear markets with excellent service.
Ananta, a Bangkok-based fine jewelry house founded in 1987, is known for diamond and gemstone-set jewelry. Its collections include engagement rings and everyday pieces crafted in 18K gold and platinum. The brand emphasizes emotional significance and lasting jewelry. Ananta combines traditional Thai craftsmanship with modern precision, using ethically sourced natural diamonds. They also offer personalized consultation services and a lifetime care program.
Founded in 2018 by Pattaraphan Salirathavibhaga, this Bangkok label is renowned for its genderless jewelry. Local artisans craft it in limited batches. The pieces often appear architectural in their simplicity and are designed to blend seamlessly with the body’s form. The brand’s modern approach is particularly focused on Thai heritage and material quality.
Pailin is one of the established Thai jewelry brands active for over 30 years. It specializes in silver jewelry and accessories crafted by its own team of designers and manufacturers. Offerings include rings, earrings, pendants, necklaces, brooches, bracelets, and charms. Pailin is locally known for its birthstone series and matching sets, ideal for everyday wear and gifting. Its catalog emphasizes accessible silver jewelry rather than high-end gemstone-set fine jewelry.
Kavant & Sharart is a fine jewelry brand founded in 2011 in Bangkok by husband-and-wife design duo Nattapong “Kenny” Yongkitttakul and Shar-Linn Liew. The label is known for structural jewelry crafted in 18k gold and diamonds, blending Kenny’s engineering background with Shar-Linn’s design influences from Art Deco and contemporary art. Their collections feature themes like origami, locks, and geo-art. Each piece showcases geometric shapes, asymmetrical forms, and refined craftsmanship.
Yvis is a Bangkok-based fashion jewelry brand launched in 2018. It has since expanded to multiple retail counters in major Thai department stores. The brand focuses on affordable jewelry and accessories designed for everyday wear, including rings, necklaces, and earrings made from materials like brass and stainless steel. Its approach centers on accessible pricing and attractive design, appealing to a broad audience rather than the high-end market.
Ake Ake is a Bangkok-based jewelry label founded in 2012 by designer Ake Kittiraveechot. A Bangkok-London graduate, his family has been involved in silversmithing for decades. The brand’s core focus is on handmade 925 sterling silver pieces crafted in Thailand using traditional techniques. Their designs are heavily inspired by British and European medieval history, old-world ritual motifs, and ancient silver craftsmanship.
Mormormor is a Bangkok jewelry brand known for handmade pieces in 925 sterling silver, with a primary focus on sculptural and graphic design. The label’s collections include rings, bracelets, earrings, and pendants that play with shape and proportion to create distinctive silhouettes. Designs often feature a contrast between polished and textured finishes. Many pieces use bold forms as a defining element rather than surface decoration or intricate detail.
Thammada Studio is a Bangkok-based jewelry brand focusing on minimalist and contemporary designs. The brand emphasizes clean lines and understated elegance, often using sterling silver and other materials to create versatile pieces suitable for daily wear. Their aesthetic is modern and accessible, appealing to those who appreciate simple yet refined jewelry.
