Editor’s Note
**Editor’s Note:** This article introduces BILAN, a new jewelry and bag brand from Reservoir, launching its first permanent store at Tokyu Plaza Harajuku on April 17. With a focus on unique perspectives and designs by former Sea New York team members, the brand aims to offer a fresh take on modern accessories.
Reservoir, a company specializing in brand direction and ODM business, has launched a new brand “BILAN” featuring jewelry and bags. The brand’s first permanent store will open at Tokyu Plaza Harajuku “Harakado” on April 17.
BILAN’s brand concept is “Unique point of view.” The brand offers items that capture all things from a unique perspective, creating a new “balance.” The jewelry is designed by a design team formerly from Sea New York. The lineup includes modern rings featuring large, artisan-cut natural stones, which are the brand’s iconic pieces (priced at ¥41,360–¥77,000), delicate stacking rings (¥11,000), gradient-color organza earrings with a sheer effect (¥7,700), and tulle ruffle earrings (¥6,600, all prices include tax). The bags are handcrafted one by one by artisans in Jaipur, India, offering delicate bags suitable for various occasions from casual to formal.
– Opening Date: Wednesday, April 17, 2024
– Location: 108 Block BILAN, Tokyu Plaza Omotesando “Harakado”, 6-31-21 Jingumae, Shibuya-ku, Tokyo
– Business Hours: 11:00–21:00