Editor’s Note
Spanish jewelry brand PDPAOLA is opening its first U.S. store in New York on December 12, marking a significant physical expansion into the American market. This move follows the recent appointment of a U.S. General Manager and builds upon the brand’s established online presence in the country.

The Spanish jewelry brand PDPAOLA is landing in the United States with the opening of its first physical store in New York on December 12th, as announced by the brand in a statement.
Specifically, the brand is embarking on its US expansion following the recent appointment of Jason McNary as the brand’s General Manager for the country, where it already has a strong online presence.
Thus, this opening not only represents PDPAOLA’s debut in the United States with a physical store but also marks the beginning of a commitment to international expansion, with a focus that goes beyond digital commerce towards an exclusive physical presence.
The North American market is emerging as one of the most strategic for the brand, with growing interest in accessible, quality luxury.
The Spanish jewelry brand, founded in 2015 by siblings Paola and Humbert Sasplugas, operates through a retail network with over 60 stores strategically located in major cities across Spain, Italy, the UK, France, Greece, Saudi Arabia, China, Mexico, Ecuador, Puerto Rico, Peru, Chile, Paraguay, and Andorra. This retail presence is complemented by a robust global e-commerce platform, supported by 2,000 multi-brand points of sale in over 15 international markets.