Editor’s Note
Prada’s inaugural fine jewelry collection marks a significant milestone in luxury sustainability, being the first from a major global brand crafted entirely from certified recycled gold. This commitment to a verifiable and traceable supply chain sets a new standard for the industry.
Prada has launched its first fine jewelry collection, which is also the first sustainable jewelry collection from a global luxury brand to use 100% certified recycled gold.
All stages and achievements of the responsible production chain for the gold and diamonds used can be verified and traced through the Aura Consortium Blockchain platform, co-founded by the Prada Group with LVMH and Richemont.
For the first collection, Iwata drew on Prada’s stylistic heritage, blending tradition with innovation. The centerpiece of the collection is the iconic Prada triangle, reinterpreted as clasps, earrings, and pendants.
The collection also features timeless jewelry symbols such as the snake and the heart.
As for pricing, it ranges from €1,500 for the simplest ring to €55,000. To witness the debut of “Eternal Gold,” Prada enlisted American poet and activist Amanda Gorman, American actress, model, and songwriter Maya Hawke (daughter of Uma Thurman and Ethan Hawke), and Canadian-born Korean musician Jeon Somi.
