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【Vexin-sur-Ep】Normandy Couple Sells Custom Jewelry Worldwide, Reaching New York

Editor’s Note

From a quiet corner of Vexin-sur-Epte to a global clientele, Maëlle and Christopher Coat prove that passion and craftsmanship know no borders. Their custom jewelry business is a true success story.

A young couple in their thirties, Maëlle and Christopher Coat, are experiencing an extraordinary adventure in Vexin-sur-Epte (Eure). Their custom jewelry is sold worldwide.

A Success Story

This is what is called a success story. After their studies in Rouen—she in psychology, he in computer science—Maëlle and Christopher settled in Lille, then Paris, and finally in Vexin-sur-Epte (Eure), where in 2019 they bought a house in Bois-d’Écos. The family grew.

“I needed to work with my hands, to be active, but I didn’t want to put my daughters in daycare. After the birth of my second daughter, I founded my company based on a simple idea: create quality jewelry with a personalized message, accessible to everyone.”

Thus was born the shop Les P’tits Mots on the online sales platform Etsy. A risky bet, but successful.

“Covid Ultimately Helped Us”
“Covid ultimately helped us, since people no longer left their homes and ordered everything online. We had a boom in orders, and it never went back down.”

Indeed, if you type “custom jewelry” into a search engine, you come across their creations. The success is such that Christopher decided, three years ago, to join the adventure; he is notably the one who engraves the jewelry with a laser.

Up to 150 Parcels Per Day

The entire range is made of stainless steel.

“The goal was to create quality jewelry at a low price. This kind of gift, you want to give it for a birth, but you’re not necessarily ready to spend more than 100 euros.”

Most are offered for under 20 euros. Without compromising on quality. “Customers sometimes add medals to an existing piece of jewelry and tell me it hasn’t moved.”

Also a big success are the Liberty of London fabric bracelets. The packaging is also delightful with a floral decoration of the most beautiful effect. “It makes all the difference to receive your jewelry in a beautiful case.”

Known in New York

Shipments are made by mail for under 3 euros. And the paradox is that they are better known in New York than in Vexin-sur-Epte! Hence their idea to contact Le Démocrate.

“We are about to enter the busiest period of the year with Christmas, around 150 parcels per day, and we will have to refuse orders.”

So, residents of Norman Vexin, don’t delay, there won’t be enough for everyone!

Les P’tits Mots, custom jewelry and gifts. Information at [email protected], Lesptitsmots.com or etsy.com/fr/shop/LesPetitsMotsShop.

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⏰ Published on: November 04, 2023