Editor’s Note
**Editor’s Note:** This article highlights DOJI, a leading Vietnamese private jewelry group known for its high-quality gemstones and gold. As the sole Vietnamese member of the International Colored Gemstone Association, DOJI has achieved significant export success, reaching nearly $400 million in 2011, and continues to strengthen Vietnam’s presence in the global luxury market.
DOJI is a private jewelry group, highly renowned in Vietnam. Its jewelry has won over Vietnamese high society as well as many foreign markets. In 2011, the group’s export value approached $400 million.
As the only Vietnamese company member of the International Colored Gemstone Association (ICA), the DOJI Group specializes in several sectors: mining and manufacturing of precious stones and gold bullion, and import-export of gold, diamonds, and high-quality precious stones.
DOJI, the national number one in jewelry, achieved a turnover of 35,000 billion dong in 2013.
The master artisans of DOJI have created true masterpieces, for example the “Thiên kim bách ngọc,” a peach tree in the shape of a “dragon taking flight,” 2 meters high and 1.6 meters in diameter, composed of 10 kg of gold, 170 kg of silver, 50,000 carats of ruby, sapphire, jade, rose quartz… Or the wedding dress “Hoa ngọc giai nhân,” adorned with 1,000 diamonds and precious stones, and over 300 rubies. These works have shown DOJI’s wish to reach the summit of jewelry.
The DOJI Group is also the largest national company for precious stone mining, with mines of ruby, star ruby, sapphire, and spinel in the provinces of Yen Bai, Nghe An… The group possesses large blocks of precious stones, including a 15-ton sapphire block, the largest found in Vietnam, a raw star ruby, and another named “star ruby king” worth millions of dollars.
DOJI is the first Vietnamese jewelry house to export to Switzerland, other European countries, Japan, Thailand, and Hong Kong. In 2010, its exports – gold, jewelry, and precious stones – approached $200 million, and in 2011, they nearly doubled to $380 million.
In twenty years of development, from 1994 to 2014, the DOJI Group has been awarded multiple times. Recently, the group was awarded the Second Class Labor Order by the President of Vietnam, and a certificate of merit by the Prime Minister. These honors encourage the group to conquer the global market.
Mr. Dô Minh Phu, Chairman of the Board of Directors and General Director of the DOJI Group, confided that for him, the greatest happiness is seeing the expansion of DOJI’s international markets.
