Editor’s Note
**Editor’s Note:** This piece explores the journey behind Terranova Joyas, a jewelry brand born from Melina and Juan’s passion for distinctive design. From a small workshop in Villa María to a thriving online and in-person store, their story highlights the creativity and dedication that define their unique collections.
Terranova Joyas is a space created by Melina and Juan with the goal of offering unique and outstanding jewelry in the market. They have their own store in Villa María, Córdoba, where they sell their pieces both in person and online. Today, the founders tell us more about their story.
– Manufacture original jewelry with innovative materials and designs.
– Dedicate a space to Wholesale Sales, focused mainly on resellers (like us at the beginning) and share our knowledge of the trade.
– Ensure that service in our retail store is personalized and with the best possible customer advice. The idea has always been to provide comfort and trust when making their choice, values that characterize us to this day.
– Both sales points should have the option of an Online Store.
Over time, in fact less than a year after opening the store to the public, the spaces began to feel small to comfortably develop all our activities, so we decided to separate the manufacturing workshop and add a wholesale office in another space.
Faced with the total lockdown situation in our country, at some point we thought that bringing the workspaces back together could be a feasible option to cope with the situation. Unexpectedly and by chance, the opportunity for our dream location appeared: central with plenty of space: two floors and a beautiful patio.
Thanks to the great importance we have been giving to both online stores and social media, far from harming us, this global situation strengthened us. Our online sales systems were well-oiled and functioning at 100%, which allowed us to make a big move along with the creation of our great space: the jewelry workshop, a wholesale office, and a retail store, just as we imagined and sketched.
We enjoy that, today, our business keeps growing and more and more people choose us. Also, and no less important, is that many wonderful people have been part of the Terranova staff. We currently have Paola in our wholesale office, Rebeca in customer service, Valentina in web support, Melina in design (creation of our collections, photography, and web administration), Claudia in the manufacturing workshop, and Juan Carlos in accounting, administration, and mainly goldsmith work.
More Information at: 9 de Julio 284 – Villa María (Cba) – Whatsapp: +54 9 353 4116474 // Instagram: @terranova.joyas – Facebook: Terranova Joyas.
Note by Juan Bochor.