News Jewelry News

【Trento, Ital】Tomasi Gioielli Gives New Life to Casa De Lorenzi: ‘Tomasi Gioielli Boutique’ Opens in the Heart of Trento

Jul 11, 2026

Editor’s Note

**Editor’s Note:** This week, we celebrate 75 years of the Tomasi family’s legacy in Trento, marked by the opening of their new flagship boutique. A story of tradition, craftsmanship, and vision, it reminds us that true excellence is built on human values and timeless dedication.

TRENTO. A story rooted in 75 years of tradition, built on human values, investments, and choices that have marked the growth of a company that has become a symbol of excellence.

Inauguration and Location

The Tomasi family inaugurates today – Friday, September 26 – and opens to the public its flagship store “Tomasi Gioielli Boutique” on Via Oss Mazzurana, in the beating heart of Trento. This is not simply a shop, but a space that tells a journey through time, where artisanal mastery and contemporary design meet to offer a unique experience of elegance and innovation.

Historical Roots

To understand the importance of the Tomasi family for the city of Trento, one must go back in time. It all began in 1952, when Marco Tomasi decided to open his first store on Via San Martino with the help of his father. In the following years, the business expanded: in 1960, the second boutique was inaugurated on Via Mazzini, and in 1965, it was Bolzano’s turn. Over time, the company distinguished itself for artisanal excellence, and in 1986, the new generation composed of Renato, Giancarlo, Mauro, and Federico took over the legacy and grew further with openings on Via San Vigilio in 1996 and Via San Pietro in 2005.

“Telling 75 years is not easy,” explains President Renato Tomasi, “but over time we began to understand that there was a need to join forces to build a structure of a level worthy of the times, capable of projecting into the future, but without forgetting the past.”

The New Boutique Project

A project started in February 2024 which, for nearly twenty months, saw the transformation of over 500 square meters spread over two floors: the ground floor is dedicated to sales, while upstairs are the technical assistance workshops and a multifunctional room for cultural events, conferences, and presentations. A long work realized thanks to architects Elena Mezzanotte and Peter Plattner, who worked to meet the needs of the numerous brands present inside the boutique.

“I want to thank our collaborators who in these days have spent all their energy and time in creating this reality,” adds Vice President Giancarlo Tomasi. “Trento is a city with a rather important quality of commercial life and it is worth investing; now the fun begins.”

Institutional Support

A turning point for quality commerce in the historic center, also highlighted by Achille Spinelli, the economic development councilor of the Province of Trento:

“It is a very important investment that gives hope, because it represents the keystone for quality and luxury. The Tomasi family represents all this and is the antidote to what consumers today experience strongly, namely online commerce. With this opening, they wanted to further ‘relaunch’ and give a signal of hope to the historic center, which needs to live with great quality and order, bringing closer consumers and citizens who want to ‘see beauty’ and experience a quality less tied to rapid consumption.”

Mayor Franco Ianeselli underlined the importance of this boutique’s opening as a sign of rebirth for the city:

“We know that for Trento’s shop windows it is a complex period, and the Tomasi family gives a very strong signal of trust to the city, because in a beautiful historic center like ours and knowing that there is a trend towards the ‘food’ world, it is important that there are realities that keep quality high and maintain the bar high.”

“Tomasi Gioielli Boutique” is a space capable of looking to the future, while keeping its values alive: customer centrality, passion for perfection, and love for what withstands time.

Full article: View original |
⏰ Published on: September 26, 2026