Editor’s Note
**Editor’s Note:** In an era where transparency is paramount, Pomellato’s new app for its Nudo collection marks a significant step in bridging luxury with accountability, offering consumers a direct window into the journey of their jewelry.
Pomellato Dedicates an App to the Traceability of Its Jewelry.
Published on November 4, 2021, by Journal du Luxe.
On the occasion of the 20th anniversary of its Nudo collection, the jewelry house unveils a mobile space dedicated to informing its consumers.
At a time when sustainability and transparency are becoming key criteria in consumers’ purchasing decisions—especially among younger generations—Pomellato aims to concretely illustrate the details of its processes, from raw material sourcing to product delivery, including manufacturing methods in its Milanese workshops.
Initially, this new interface is designed as an educational tool to highlight the house’s history, values, and commitments. It particularly focuses on the origins of gold—sourced from 100% responsible sources since 2018—and the stones used in the composition of the best-selling Nudo rings and the Nuvola collection. The app also provides information on the meaning of gemstones and their characteristics of color, clarity, and cut, while a virtual try-on feature allows users to test models through augmented reality.
©Pomellato
Sustainable Luxury
Jewelry
Pomellato
by Journal du Luxe
©Pomellato