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【Mouscardes, 】Arya France: The Brand Prioritizing Made in France

Jan 25, 2024

Editor’s Note

**Editor’s Note:** Idéonature Créations has earned “Made in France” status after customs inspection, but the Landes-based brand is now pursuing the more rigorous Origine France Garantie certification. The hurdle? A costly supplier audit. The creator is now seeking funding to cover the expense and validate the authenticity of its supply chain.

Certified Made in France after a customs inspection, the bracelets of Idéonature Créations also aim to obtain the Origine France Garantie certification. To achieve this, a major audit must be conducted, and the creator is seeking funds…

“To obtain the certification, the certifying body must conduct an audit of our suppliers to ensure the veracity of our approach. But this comes at a cost…”

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Published on January 25, 2024 at 8:17 PM
1500 COUPS DE POUCE
Arya, the brand prioritizing Made in France
It is in Mouscardes, in the Landes region, that this jewelry brand was founded by Myriam and Philippe Morlet. Metal bracelets, decorated with leather from the Basque Country or the Vosges, and entirely hand-assembled on our territory…
Photo: Idéo Graphique.
Coming from the technical world, more precisely in micromachanics, Philippe Morlet did not intend to work in fashion jewelry. Unlike his partner, Myriam Morlet, a graphic designer and graduate of the École Supérieure des Arts Appliqués Duperré in Paris. However, a common desire to work together on their own led them to turn to a creative field.

“We are originally from the Clermont-Ferrand region. When we arrived in the Landes, Myriam couldn’t find work in her field, so she started creating, particularly decoration and plant design. Then silicone bracelets came along,” begins Philippe Morlet.

A project that evolved after meeting the manager of Soulor, a leather shoe manufacturer, who suggested the couple add leather to their jewelry.

“This added to a desire we had to develop our creation, precisely with leather,” he continues.

Thus, the couple turned to two French tanneries, Carriat in Espelette, and Sovos Grosjean in the Vosges.

“The leather is decorated using digital printing, with waterproof and UV-resistant ink,” specifies Myriam Morlet, the creative half of the couple.

“Inspiration comes mainly from what surrounds us, our experiences, our travels. It can come from anything and everything, imagination is limitless! Then, I design the patterns and create sketches that I scan and colorize before sending everything to the printer. Not coming from the jewelry world, I developed my collections by creating my own universe, totally different from what is done in the field,” she continues.

The choice of French tanneries is not insignificant, since for Myriam and Philippe Morlet, it was “essential” to do Made in France.

“This allowed us to stand out, but also and above all to highlight French know-how,” says Philippe Morlet, who handles marketing, manufacturing, and sales.

In this sense, the company works with several suppliers, for leather, but also for the making of the bracelets and their gilding.

“We presented a new high-end collection at our Christmas markets in December and the enthusiasm of our customers encourages us to develop this range.”

A new product also Made in France that will thus complement a local manufacturing approach, the metals used by Idéonature Créations currently being mostly from Greece.

Photo: Idéo Graphique.

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And to go even further in this desire to do fully Made in France, and to be able to notify customers, Myriam and Philippe Morlet recently put together a file to have their products certified Origine France Garantie.

“We will see about obtaining possible subsidies, but a little help to balance the budget would do a lot of good. It would really help us.”

Obtaining this Origine France Garantie certification would thus allow Arya France to offer its jewelry in more boutiques and craft exhibitions.

“Today, it is mainly how we make ourselves known and sell our products. Of course there is the website, where our bracelets are, but we also have earrings and necklaces made from leather scraps that we sell directly because they are unique pieces.”

Myriam and Philippe Morlet also enjoy a few resellers, and have recently been able to offer their creations at Christmas markets.

“We have been doing the Paris Notre-Dame Christmas market for three years. Moreover, thanks to this event, we have many American customers. This gives us ideas for the future, so we would like to work on developing exports soon.”

While waiting to possibly conquer the North American market, the couple is looking at the opportunities available to them, such as being sold by a boutique at the Carrousel du Louvre…
More information on the Arya France website
Photo: Idéo Graphique.

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⏰ Published on: January 25, 2024