Editor’s Note
**Editor’s Note:** This article examines the sustainability claims of fashion jewelry brand Bruna amid recent controversy, questioning the credibility of the Responsible Jewellery Council as a benchmark.
How sustainable can jewelry be? The fashion jewelry manufacturer Bruna, which has come under criticism, cites the Responsible Jewellery Council (RJC) on the topic of sustainability—how credible is this organization?
By Nadja Kupsa
The upheavals surrounding the fashion jewelry label Bruna (as reported by DER STANDARD) have cast a spotlight on a topic that concerns both jewelry manufacturers and consumers: What does sustainability mean in this industry, and how much are relevant certifications worth? In this context, the Responsible Jewellery Council (RJC) seems unavoidable. Many renowned brands, such as Chopard, which produces both jewelry and luxury watches, or the watch manufacturer IWC Schaffhausen, cite its standards.
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