Editor’s Note
This article highlights the launch of 1WAVE, a new platform aiming to bridge the gap between Seoul’s wholesale fashion district and direct-to-consumer sales. It represents a significant shift in how these brands can reach the market.
MoShin (CEO Yoon Dong-hwi), a Seoul-based planning, design, and sourcing specialist, has recently launched a new fashion platform service called ‘1WAVE’.
1WAVE is a fashion platform based on Dongdaemun wholesale brands. It is a service that helps Dongdaemun wholesale brands, which previously only conducted B2B transactions, expand their services to B2C (consumer-facing). Through this, customers can now experience stylish and unique brands that were difficult to encounter on existing platforms.
1WAVE focuses on stylish brands that are less known to the world compared to existing mainstream brands. With the motto of ‘Discovering Hidden Gem Brands,’ it highlights that while there are many brands in the Dongdaemun wholesale market with high design sensibility and potential, they have not been easily accessible to general consumers.
1WAVE currently features stylish and trendy brands such as ‘Brunch,’ ‘Three Another,’ ‘Baking Powder,’ ‘Special,’ ‘Avenue,’ ‘The Basics,’ and ‘B Garden,’ and plans to add more brands in the future to propose various styles and personalities.
He added,
1WAVE goes beyond a simple product-listing shopping mall by offering various content and curation, covering fashion news, trends, and styling tips to provide customers with stylish content. It plans to act as a channel that quickly delivers the latest fashion trends and introduces the hidden charm of Dongdaemun wholesale brands.
To this end, 1WAVE communicates with customers through its Instagram channel (@1wave_magazine), proposing trendy styling and presenting stylish content such as fashion pictorials and brand stories. It aims to inspire fashion lovers through visual effects and build 1WAVE’s unique brand identity.
1WAVE provides strategic and multi-faceted support to help Dongdaemun wholesale brands successfully enter the B2C market. It establishes systems such as brand operation consulting and marketing support to help the platform’s brands stably operate consumer-facing businesses.
In particular, for wholesale brands lacking experience in operating online shopping malls, 1WAVE proposes methods to effectively reach consumers while maintaining the brand’s unique color within the 1WAVE platform.
