Editor’s Note
This article highlights the robust growth trajectory of the global costume jewelry market, projected to reach $66.2 billion by 2032. Key drivers include shifting fashion trends and the segment’s affordability, with North America, particularly the U.S., leading in market share.
The global costume jewelry market was valued at USD 37.01 billion in 2024. It is projected to grow to USD 39.46 billion in 2025 and reach USD 66.2 billion by 2032, exhibiting a CAGR of 7.67% during the forecast period. North America held a 34.53% market share in 2024. The U.S. costume jewelry market is expected to grow significantly, reaching USD 14.63 billion by 2032. Evolving fashion trends and affordability are key growth drivers.
Gender-Neutral Jewelry Gains Popularity to Boost Product Demand
The jewelry and fashion industry is witnessing a significant shift towards gender neutrality. Gender-neutral jewelry is gaining widespread acceptance, endorsed by international figures like Shawn Mendes, ASAP Rocky, and BTS, who frequently showcase and promote genderless fashion. This trend is driven by evolving attitudes towards gender inclusivity and acceptance.
Use of Recycled Materials
Manufacturers are focusing on R&D for new products made using recycled materials to meet growing consumer demand. For instance, French fashion company Zadig & Voltaire launched a new costume jewelry collection made from recycled brass.
Growing Fashion-Conscious Consumer Base Favors Market Expansion
The increasing population of fashion-conscious consumers is driving global market growth. Industry players are increasingly using social media platforms like Instagram and Facebook to introduce new designs, targeting younger demographics. The rising trend of personalized jewelry influenced by social media also contributes to market growth.
Increasing Number of Working Women Across Countries to Promote Market Growth
Rising female workforce participation and growing financial independence enhance purchasing power and affordability for fashion jewelry.
Stringent Industry Regulations and Growing Competition Limit Market Growth
Strict regulations and standards concerning materials like cadmium in costume jewelry can increase production costs and limit material choices, affecting product affordability and diversity. For example, the Fashion Jewelry and Accessories Trade Association (FJATA) enforces the ASTM F2923-11 standard, limiting cadmium use in children’s jewelry. The market is also constrained by a growing consumer base seeking more prestigious accessories, leading to intense competition from fine jewelry companies.
By Type
The global market is segmented into necklaces & chains, rings, bracelets, earrings, and others. The necklaces & chains segment dominated the global market in 2024, holding a 29.9% share, driven by trends like layering and stacking, and their popularity as gifts for special occasions. The rings segment is expected to grow significantly, fueled by the rising popularity of stackable and personalized rings among women and the growing demand for lab-grown gemstones.
By End User
The market is segmented into men and women. The women’s segment is expected to dominate throughout the forecast period, driven by the wide availability of innovative designs and increasing social and financial independence. The men’s segment is projected to grow steadily, encouraged by rising fashion awareness among male celebrities and the legalization of same-sex marriage in over 30 countries, increasing demand for men’s engagement rings.
By Distribution Channel
The market is segmented into offline and online. The offline segment was the largest, as it allows consumers to physically inspect product quality and offers personalized shopping experiences. Online sales are accelerating due to expanding internet and smartphone penetration, offering a wide product selection, customer reviews, and 24/7 shopping convenience.
North America is expected to hold the largest market share during the forecast period, driven by high consumer awareness, availability of fashion jewelry, and innovations like lab-grown diamonds. The North American market grew from USD 119.3 billion in 2023 to USD 127.8 billion in 2024.
Asia Pacific is anticipated to see significant growth due to rising consumer disposable income and rapidly expanding populations in China, Japan, South Korea, and India. The popularity of handcrafted costume jewelry using traditional techniques is also driving regional market growth.
Europe is expected to grow steadily, driven by trends in customized jewelry and demand for fusion pieces. Europe’s status as a popular tourist destination also boosts sales, as international visitors often purchase European-style fashion jewelry as souvenirs.
Sales in South America, the Middle East, and Africa are likely to accelerate steadily. Urbanization, economic development, and the cultural popularity of religious and symbolic costume jewelry as gifts are key drivers in these regions.
- September 2023: New York-based American Exchange Group and Danecraft acquired the Italian brand Primavera.
- July 2023: U.S. bridal retailer Kleinfeld partnered with Centric Brands to launch an exclusive fashion jewelry collection for brides and special occasions.
- September 2022: French fashion company Zadig & Voltaire launched a new costume jewelry collection made from recycled brass.
- March 2022: UK fashion company Jimmy Choo launched a fashion jewelry collection including bracelets, earrings, necklaces, anklets, and rings.
Key players are focusing on R&D activities to maintain competitiveness. Leading companies include:
- Azone (China)
- TTT Jewelry (China)
- Kanhai Jewels (India)
- DWS Jewelry Pvt. Ltd. (India)
- Swarovski (Austria)
- Yibi Jewelry Co., Ltd. (China)
- Blingy Jewelery Pty Ltd (Australia)
- Viange Vintage (India)
- Jewelrybund.com (China)
