Editor’s Note
**Editor’s Note:** This article explores NIWAKA, a Kyoto-born jewelry brand that channels 1,200 years of local history and nature into pieces named after seasonal scenes. At its heart lies a dedication to traditional craftsmanship, while also striving for a contemporary beauty that bridges past and future.
NIWAKA is a jewelry brand born in Kyoto, a city with 1,200 years of history. Inspired by the art, culture, and nature passed down in its birthplace, the brand creates jewelry that embodies Japanese aesthetics. Each piece has a name and is imbued with the beautiful scenes and emotions of the four seasons. At the core of its creations is uncompromising craftsmanship. While inheriting the passion and techniques of proud craftsmanship, NIWAKA pursues new beauty that connects to the future, creating unique jewelry that captivates the world.
The design of the NIWAKA salon at Anshindo Shizuoka Main Store is a special presentation that fuses the brand’s cherished Japanese aesthetics with Shizuoka’s traditional craft techniques, offering a modern reinterpretation of Japanese architectural shoji screens. Four layers of different materials—lacquer-like coating, Tango washi paper, kinufushi (silk-fiber paper), and washi cloth—overlap, changing expression depending on the viewing angle. The Japanese architectural aesthetics of shoji screens, namely “light permeability” and “transmission of presence,” are expressed through modern materials and techniques.
In the show window, art pieces utilizing Shizuoka’s traditional craft techniques are displayed. The brand perceives the unique history, climate, and people’s lives of a region as “memories,” finding and refining timeless beauty from those memories. NIWAKA’s imagination elevates tradition into works that quietly speak to the viewer’s heart.
It is said that jewelry was once created as one-of-a-kind haute couture pieces to be given to a single loved one. Inspired by such haute couture stories, LUCIE is a brand that realizes special bridal jewelry with exceptional skill. Featuring collections like “Rose Classic,” the brand is characterized by emotional and poetic jewelry that accompanies love stories, expressions of nature, and beautiful scenes.
At Anshindo Shizuoka Main Store, staff with specialized knowledge support customers in choosing a once-in-a-lifetime bridal jewelry piece within a store space where they can experience the brand’s worldview.
In addition to the newly introduced NIWAKA, N.Y.NIWAKA, and LUCIE, Anshindo Shizuoka Main Store selects and offers famous domestic and international brands as a jeweler, including the world’s top three cutter brand LAZARE DIAMOND, Parisian prestigious house BOUCHERON, Paris-born new-age jewelry MESSIKA, Gimel, and SUWA. The store also has staff well-versed in all aspects of bridal jewelry and those with overseas work experience, providing careful support even for men choosing an engagement ring alone. Anshindo’s strength lies in its ability to propose the most suitable ring while attentively understanding the customer’s feelings.
Anshindo is a specialty store upholding the management philosophy of “Truth, Goodness, Beauty” in pursuit of genuine richness. Since its founding in 1912, it has woven over 100 years of history and tradition. The store offers items of solid value, including jewelry, watches, eyewear, and art crafts. Its watch selection includes ROLEX, PATEK PHILIPPE, Cartier, OMEGA, and Grand Seiko. Experience a special moment at the newly renovated and even more sophisticated Anshindo Shizuoka Main Store.
Anshindo Shizuoka Main Store
Address: 2-1-9 Kuremachi, Aoi-ku, Shizuoka City, Shizuoka Prefecture
Business Hours: 10:30 – 19:00
Regular Holiday: Wednesdays (excluding national holidays)
