Editor’s Note
This article previews the upcoming Can Tho Mega Sale 2026, a high-end brand promotion organized by the city’s Department of Industry and Trade in partnership with Bigbang High-End Trading and Service Co., Ltd., scheduled for January 14-18.
From January 14 to 18, the Department of Industry and Trade of Can Tho City will cooperate with Bigbang High-End Trading and Service Co., Ltd. to organize the Can Tho Mega Sale 2026, a promotional event for high-end brands.
Can Tho Mega Sale 2026 is a large-scale luxury shopping event, the first of its kind to be held in Can Tho City at the Muong Thanh Hotel facilities. According to information released at a press conference organized by the Department of Industry and Trade of Can Tho City on the afternoon of January 8, the event will feature 110 booths from over 500 famous international and domestic brands, with diverse product categories such as: perfumes, cosmetics, watches, glasses, jewelry, fashion, shoes, bags… Among them are many world-renowned brands such as: Adidas, Lacoste, Lancome, Papka, Canifa, Gucci, Rocher, Versace…
In particular, customers participating in the shopping event will enjoy discounted prices ranging from 10% to 80%, along with many promotional programs such as buy one get one free, buy two get one free, and greater discounts for larger purchases at participating businesses.
Given the scale of a luxury brand promotional event, the issue of product quality control is of particular concern to the relevant authorities.
According to Mr. Ha Vu Son, Director of the Department of Industry and Trade of Can Tho City.
Through the Can Tho Mega Sale 2026, the Department of Industry and Trade of Can Tho City aims to promote the connection between supply and demand, create conditions for businesses to promote their brands, introduce products, and expand their consumer markets. In particular, this will be an opportunity for middle- and low-income consumers to easily acquire branded products at affordable prices.
A representative of Bigbang Branded Goods Company, one of the leading distributors of genuine branded products in Vietnam, stated that this promotional event was successfully held in Ho Chi Minh City and Da Nang, and that the company hopes to continue stimulating consumer demand and developing a sustainable retail market in Can Tho City.
Ms. Nguyen Thi Thanh Huong, Director of Bigbang High-End Goods, reported.
With this event, the Department of Industry and Trade of Can Tho City seeks to build a healthy, modern, and transparent consumption environment. This will gradually improve the quality of the area’s retail market, meeting the increasingly diverse and demanding shopping needs of the population.
By the end of 2025, the total revenue from retail sales of consumer goods and services in Can Tho City is projected to reach 360 trillion VND, positioning it as a leader in the Mekong Delta region, representing an increase of nearly 17% compared to the same period. The value of goods exports and foreign exchange earnings is expected to reach $5.5 billion, an increase of nearly 11% compared to 2024.
