Editor’s Note
This article previews Baselworld 2018, a premier global fair for watches and luxury jewelry. The event will host over 1,500 companies from 45 countries, showcasing the latest industry trends and innovations.
More than 1,500 watch and luxury jewelry companies from 45 countries will gather across 141,000 square meters of exhibition space for the 101st edition of one of the world’s most important fairs for the global industry: Baselworld 2018.
Therefore, until March 27, visitors to the Messe Basel exhibition center in Basel, Switzerland, will be able to discover the new trends in the industry, including innovations from brands such as Tag Heuer, Zenith, Bomberg, and Hublot, some of the most iconic names in the global watch industry.
The fair, which dates back to 1917, represents a major opportunity to bring together entrepreneurs, retailers, media, and customers around the latest developments in the sector.
In fact, the company Tag Heuer, one of the participants in the event, presented the seven innovations it will showcase at the 101st edition of Baselworld.
Among the references is the Carrera Heuer 02 GMT, a watch commemorating the 55th anniversary of the creation of the Heuer Carrera line, and which is inspired by new generations.
Furthermore, the company will present its Carrera Chronographe Tourbillon with Tête de Vipère chronometer, a watch that bears the seal of excellence from the Besançon Observatory, a recognition that since 2006 has only been awarded to 500 references worldwide.
The exhibition will also feature the Hublot Big Bang Unico Red Magic, the Formula 1 Lady, the Bomberg BB-68, and the Defy Zero G, among other novelties.