Editor’s Note
De Beers, the world’s leading diamond producer, has cut prices for rough stones for the first time in over a year. This move reflects a cooling global luxury market and the growing competitive pressure from lab-grown diamonds.
According to a report from the U.S. Associated Press on the 19th, influenced by factors such as the cooling global luxury goods consumer market and the increasing popularity of lab-grown diamonds, international diamond giant De Beers Group has once again lowered the price of rough diamonds after more than a year.
Citing sources, the Associated Press reported on the 19th that at a diamond auction held that day, De Beers Group significantly lowered the prices of rough diamonds weighing 0.75 carats and above, though the specific reduction rate was not disclosed. Rough diamonds, also known as diamond rough, refer to raw, uncut, unpolished, or unprocessed diamonds.
Informed sources stated that at this auction, De Beers no longer set individual prices for each parcel of diamonds but instead issued consolidated total sales invoices, making the exact extent of the price reduction difficult to calculate. The report noted that this is the first time in over a year that De Beers Group has lowered diamond prices. Some analysts said this was mainly due to the impact of the cooling global luxury goods consumer market, the increasing popularity of lab-grown diamonds, and factors such as U.S. tariffs on major rough diamond processing country India.
It is reported that De Beers Group was founded in London, UK, in 1888, and its advertising slogan “A Diamond is Forever” has had a widespread influence. As the world’s largest diamond producer and sales company, De Beers’ business volume once accounted for about 90% of the global diamond supply market.
