Editor’s Note
LVMH has deepened its investment in Italian luxury brand Loro Piana, acquiring an additional 9% stake for €1 billion. This move increases the French group’s ownership to 94% and values Loro Piana at approximately €11 billion, underscoring the brand’s strategic importance within the luxury conglomerate’s portfolio.
The French luxury group has strengthened its control over the Italian brand by purchasing an additional 9% stake for 1 billion euros, raising its shareholding to 94% and valuing the company at 11 billion euros.
LVMH has raised its bet on Loro Piana. Coinciding with the presentation of its annual results, the French group confirmed this Tuesday the partial repurchase of shares held by the Loro Piana family, an operation executed in 2025.
Through this operation, Bernard Arnault’s group has increased its stake to 94% from 85%, after acquiring an additional 9% for 1 billion euros through a call option, exercised according to the terms of the agreement sealed in 2013. With this move, the Italian brand is valued at 11 billion euros.
Maria Luisa and Pier Luigi Loro Piana will retain their seats on the board of directors. LVMH framed their continuity as preserving the house’s legacy and strategically overseeing the next stage of growth.
The holding company acquired 80% of Loro Piana in 2013 for 2 billion euros, with a business valuation of 2.7 billion euros. The option now exercised was part of that agreement and culminates an integration process that the group has been refining for over a decade.
LVMH does not break down sales by brand, but the market places Loro Piana as one of the highest-traction assets within fashion and leather goods. Industry sources estimate the business at around 2.5 billion euros and rank it as the third-largest driver of the division, behind the Louis Vuitton and Dior maisons.
At the top, the brand strengthened its executive profile with the appointment of Frédéric Arnault as CEO, following his tenure leading LVMH’s jewelry division. He replaced Damien Bertrand, who moved to the position of co-CEO of Louis Vuitton.
With roots in the wool and fine fabric trade since the early 19th century, the firm established itself as a wool mill in 1924 in Quarona (Italy) and built its leap from textiles to luxury. Today it combines prêt-à-porter collections, accessories, and an interiors line with the manufacture of high-end textiles, also serving as a supplier to third parties.
The brand business relies on control of fibers and a specialized supply chain, with vicuña in Peru, cashmere in Mongolia, and fine wools in markets such as New Zealand and Australia. In retail, Loro Piana has revised its commercial network with moves such as expanding its New Bond Street store in London and opening a flagship on Rodeo Drive in Los Angeles.
The announcement comes against the backdrop of the group’s annual results, presented this Tuesday.