Editor’s Note
This strategic investment by LVMH into Swiss movement manufacturer La Joux-Perret underscores the luxury sector’s ongoing drive to secure technical expertise and production capacity at its source. It highlights how major groups are building deeper, more collaborative alliances within the watchmaking ecosystem to fuel future innovation.
At a time when the luxury industry is strengthening alliances to secure innovation and production capacity, a new corporate deal is once again focusing attention on the heart of Swiss watchmaking. The operation involves one of the most influential conglomerates in the sector and a manufacturer with a well-established technical reputation.
LVMH announced that its watch division has acquired a minority stake in the Swiss manufacturer La Joux-Perret, a move that is part of a long-term strategy to strengthen relationships with industrial partners. Although neither the size of the stake nor the financial terms were disclosed, the group emphasized that La Joux-Perret will continue to operate completely independently under the management of Citizen Group.
The conglomerate already had a significant presence in Switzerland, where it owns 16 manufacturers linked to brands such as Hublot, TAG Heuer, and Zenith. The addition of this new stake strengthens its positioning in a market where vertical integration has become key to competing in innovation, production capacity, and access to high-end components.
LVMH’s watch and jewelry business continues to show dynamism despite global uncertainty. In the first nine months of 2025, the segment recorded organic growth of 1% year-on-year, with revenues reaching $8.73 billion.
The decision to integrate La Joux-Perret into its network of partners highlights the group’s commitment to strengthening its industrial structure and ensuring that its brands maintain a competitive technical standard in an industry where precision and artisanal heritage continue to set the pace.