【Vicenza, Ita】Italy Report ‘VICENZA ORO 1’ Part 2/2 – Damiani and Brad Pitt’s New Project [Jewelry]

Editor’s Note

This article highlights a notable moment in Damiani’s history, when designer Silvia Damiani crafted the engagement and wedding rings for Brad Pitt and Jennifer Aniston in 2000, underscoring the brand’s acclaim in high jewelry design.

Damiani and the Brad Pitt Connection

Silvia Damiani, a member of the owning family and a designer for Damiani, was commissioned in 2000 to create the engagement and wedding rings for the then-couple Brad Pitt and Jennifer Aniston, a testament to her award-winning prowess in international diamond jewelry competitions.

The ‘FEDI’ Wedding Bands

Damiani
“FEDI”
Left: K18 White Gold / Diamonds (10 stones) ¥170,000
Right: K18 White Gold / Diamonds (20 stones) ¥220,000
These were the wedding rings for Brad Pitt and Jennifer Aniston, featuring a distinctive design with diamonds set along the sides.
This ‘Brad Pitt model’ wedding ring was subsequently launched worldwide, generating buzz even in Japan. However, the situation descended into chaos when orders were frozen due to an unexpected legal dispute, leaving couples who had placed orders in limbo. It seemed unthinkable that Silvia would mass-produce copies without a proper contract, especially in litigation-prone America.

A Surprising Resolution and a New Project

Just before the Vicenzaoro fair, Damiani’s side made a sudden announcement, stating the issue was “based on an unfortunate misunderstanding and has been resolved amicably.” Even more surprising, a press release distributed at the fair unveiled a lavish new plan: Damiani would produce jewelry designed by Brad Pitt, which Jennifer Aniston would wear as part of an advertising campaign, exciting journalists.

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The ‘SOLITAIRE’ Engagement Ring

Damiani
“SOLITAIRE”
K18 White Gold / Diamond
This tourbillon-style engagement ring was gifted to Jennifer, with Brad also involved in its design.

The ‘UNITY’ Collection

This project is just beginning, and details are highly confidential. The collection name has been decided as “UNITY,” and it may take over a year before the actual pieces are completed. Given Brad Pitt’s known interest in art as a collector of Art Nouveau craftsman Archibald Knox’s works, his design sensibilities are highly anticipated, making future developments unmissable.

Introducing the ‘MINOU’ Ring

Finally, let’s introduce the lovely new “MINOU” ring unveiled at Vicenzaoro 1. It features a high-set diamond mounting that beautifully reflects light, making it a likely popular choice for an engagement ring. Matching stud earrings and a petite necklace are also available.
Damiani
“MINOU”

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K18 White Gold / Diamond

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⏰ Published on: June 10, 2002