Editor’s Note
Jeulia, the Hong Kong-based ethical jewelry brand, has opened its first-ever physical store in Madrid’s Príncipe Pío shopping center. This move marks a significant milestone in the brand’s global expansion, transitioning from its established digital presence in over 30 countries to a brick-and-mortar retail experience.
The Madrid shopping center Príncipe Pío is now home to the first physical store worldwide for the Jeulia brand. This is an international ethical jewelry company, founded in Hong Kong, which advocates for contemporary design and accessible luxury. This opening marks a key step in its global expansion process.
Jeulia currently has a strong digital presence and operates in more than 30 countries, including strategic markets such as the United States, the United Kingdom, and Asia. The launch in Madrid represents a milestone for the company, which has chosen the Spanish capital as the starting point for its development in the physical retail channel within Europe.
states Mingli Wang, brand manager of the firm in Spain.
Recognized for its commitment to accessible luxury, Jeulia has positioned itself as a pioneering brand in the sector thanks to a production model based on sustainability: all its pieces are made with recycled metals and ethically created stones. Its proposal combines contemporary design, environmental commitment, and a pricing strategy that democratizes access to high jewelry.
The Príncipe Pío store will feature the brand’s most beloved and best-selling collections, including: Hug Me, with its original rings adorned by adorable animals hugging precious stones; Heart, the emblematic romantic line with heart-shaped designs; and Amore, its most timeless line that mixes silver and rose gold tones in a bow surrounding the main stone. In addition to new proposals in engagement rings, wedding bands, necklaces, and personalized pieces, there will be precious new thematic collections such as Luna Astra, Sunset Desert, or Midsummer Night.
The store opened its doors to the public this Tuesday, at an event that brought together industry influencers, specialized press, and the general public. During the inauguration day, attendees were able to discover the firm’s latest collections, learn about the manufacturing process of the pieces, and access special promotions.
