Editor’s Note
**Editor’s Note:** This article highlights the sharp decline in gold prices in Vietnam as of July 15, 2026, with buyers from early April facing losses of up to 31 million VND per ounce. The data underscores the volatility of gold investments and the risks of market timing.
At 4:00 AM on July 15, 2026, the price of gold bars in Vietnam was significantly lower than in early April. Compared to April 1, 2026, the buying price at retailers had decreased by 28.5 to 31 million VND per ounce, while the selling price had dropped by 29 to 29.2 million VND per ounce.
If you bought gold at the selling price on April 1 and resold it at the buying price this morning, you are suffering a loss of between 30.8 and 34.2 million VND per tael. Bao Tin Minh Chau is the brand recording the largest loss.
Chart of gold prices today, July 15, 2026, and the evolution of gold prices over the past month of trading.

At SJC Company, the gold price today, July 15, 2026, is quoted at 144.5 million VND/ounce for buying and 147.5 million VND/ounce for selling.
Compared to April 1, both the buying and selling prices have decreased by 29.2 million VND per ounce. A person who bought SJC gold at 176.7 million VND per ounce in early April and sells it this morning at 144.5 million VND per ounce would lose 32.2 million VND per ounce.
At DOJI, this morning gold bars were bought at 144.5 million VND per ounce and sold at 147.5 million VND per ounce.
The current price is 29.2 million VND/ounce lower than on April 1, for both buying and selling. For those who bought at 176.7 million VND/ounce, the estimated loss when reselling to DOJI is currently 32.2 million VND/ounce.
Next, PNJ reports that the gold price today (July 15, 2026) is between 144.5 and 147.5 million VND per ounce, based on buying and selling prices.