Editor’s Note
Princess Charlotte, at just 11, is already making her mark on royal fashion. Her choice of a £48 charm bracelet at Wimbledon not only echoes her grandmother Princess Diana’s iconic style but also signals a new generation of accessible elegance within the monarchy.
It seems that Kate Middleton has some competition when it comes to fashion influence. Her 11-year-old daughter, Princess Charlotte, has sent the internet into a frenzy after sporting a dainty new piece of jewellery at the Wimbledon Men’s Singles Final on Sunday (July 14).
The item may also hold meaning beyond being just a pretty accessory. Charlotte’s grandmother, Princess Diana, was a big lover of charm jewellery, meaning the tradition has likely been passed down to her.
Charm jewellery has been having a real moment in the fashion world since the start of this year, thanks to trend-driving factors like Belly from The Summer I Turned Pretty‘s jewellery wardrobe, Dua Lipa’s post-honeymoon necklace, and Love Island stars wearing their own charm pieces on repeat in the villa.
The buzz comes predominantly from the fact that the bracelet isn’t a designer addition or royal heirloom. Rather, it’s believed to be a budget-friendly buy that can be picked up for under £50 with next-day delivery on Amazon.
The piece Charlotte flashed while watching Jannik Sinner beat Alexander Zverev from the Royal Box has been reported as Ted Baker’s Isabella Icon Charm Adjustable Bracelet. At £48, it is the perfect dainty piece for those young and old.

Made with a gold-tone chain and featuring a mix of charms, glitzy crystals, and elegant faux pearls, the Ted Baker bracelet proved to be the ideal addition to complement Charlotte’s custom blue dress. The bracelet’s adjustable clasp means it will fit your exact wrist size, which is important if you’re buying it for a younger teen, reports the Mirror.
On Google, ‘custom charm necklace’ and ‘build your own charm necklace’ are now breakout trends, while ‘chunky charm necklace’ and ‘locket charms’ have both increased by 40% month-on-month, proving that Princess Charlotte has inherited her mum’s ability to catch a trend at its peak.
If you want to copy Charlotte’s look for yourself for even less, Prya’s Classic Custom Name Charm Bracelet or the Gold Pearl Drop Bracelet for £99 is a charming alternative.
While Princess Charlotte is certainly proving she has style credentials, Kate still stole the show at the Wimbledon final in a gorgeous green gown. Designed by Emilia Wickstead, it featured draped detailing and a flattering midi cut – ticking both the sophisticated and breezy boxes.
She teamed the dress with some subtle accessories, including her purple and dark green bow brooch, which is the official emblem of the All England Lawn Tennis and Croquet Club and marks her role as the club’s Royal Patron. Alongside the meaningful brooch, she also opted for an oversized straw hat and a pair of her favourite earrings, a luxury pair with clover motifs which cost around £6.3k.

Back on Amazon, the Isabella Icon Charm Adjustable Bracelet boasts seven reviews from shoppers. One satisfied shopper said:
Another wrote:
One shopper, however, wasn’t impressed with the Isabella Icon Charm Adjustable Bracelet at all and gave it a one-star review. They said:
Yet, someone else loved their latest Ted Baker purchase, adding:
