【China】2025: The Year of Laopu Gold

Since 2025, Laopu Gold has created a rare social sensation with its sustained phenomenal sales performance. However, it was the latest report from the international financial institution Rothschild that gave many a more concrete perception of this Chinese brand’s international influence.
The Rothschild report points out that Laopu Gold will, for the first time in 2025, achieve revenue surpassing that of Richemont’s jewelry business in China. Richemont, one of the world’s three largest luxury conglomerates, owns top-tier luxury brands including Cartier, Van Cleef & Arpels, Buccellati, Vacheron Constantin, and Jaeger-LeCoultre.

HSBC Global Investment Research commented: “Laopu Gold possesses all the elements to become China’s first high-end jewelry brand capable of competing with Western counterparts like Tiffany and Richemont.”
Morgan Stanley called out traditional luxury giants, stating that the outstanding performance of China’s Laopu Gold is enough to颠覆 the long-held perception that European luxury brands have been largely immune to global competition for decades.

Rather than conforming to the logic of Western luxury, it is more meaningful to examine the inspiration and reflection Laopu Gold’s rise brings to the industry.

Over the past three decades, Chinese brands have achieved comprehensive breakthroughs in engineering and technology-driven sectors. However, when competition shifts to high-end categories dominated by cultural aesthetics, such as jewelry, fragrance, and handbags, domestic brands have largely remained supporting players to Western brands.
This is because the user education system for high-end consumption has been almost entirely dominated by Western brands. The cultural structure of luxury goods, jewelry, and high fashion has long been biased towards Europe and America, forcing local brands not only to compete in the industry but also to combat entrenched cultural prejudices. This structural imbalance makes cultural breakthroughs for Chinese brands particularly challenging.
Currently, China’s high-end consumption market is entering a new phase of accelerated maturity. In the past, growth was primarily driven by aspirations for established European luxury houses. Today, especially among urban, culturally sophisticated, and digitally native consumers, there is a growing preference for brands that resonate with their own identity, traditions, and contemporary aesthetics. In this evolving landscape, domestic brands like Laopu Gold are rapidly rising to become genuine top-tier competitors.

The rise of Laopu Gold is not just the success of a single brand; it is the market success of Chinese culture. It demonstrates to Western luxury giants the immense market penetration power of traditional Chinese culture and classic aesthetics.
Since LV entered China in 1992, after 30 years of Western luxury dominance in the Chinese market, the value orientation of high-end consumption is gradually becoming more rational and mature. The excessive reliance of Western luxury brands on symbols and storytelling has led to disenchantment among awakened consumers, while Laopu Gold’s brand momentum has been sustained throughout the year. The reasons why consumers insist on spending their money on Laopu Gold are worth repeated market contemplation.
For Laopu Gold, it’s not just about the well-known value of gold. “Classic culture, heritage craftsmanship, and极致 aesthetics” are its unique, unrivaled secrets.
Laopu Gold has pioneered a new era for the industry with its ancient-method gold.

There are countless traditional Chinese-style gold brands, and gold products featuring zodiac signs or traditional cultural motifs are not uncommon in the market. Laopu Gold was the first to bring ancient-method gold into high-end commerce. It has truly succeeded in提炼 symbols that combine classic culture and aesthetics, presenting them with a contemporary, fashionable interpretation. It creatively推出 products that feel both familiar and fresh to consumers, continuously proving its often hard-to-quantify product capabilities in the market.
More importantly, through disruptive innovation, Laopu Gold pioneered techniques like “solid gold inlaid with diamonds” and “solid gold enamel” for ancient-method gold. This极致ly presents the brand’s design philosophy, elevating the actual realization of products in terms of form, pattern, and color to another level. The pieces embody classic culture while巧妙地 integrating international and fashionable elements, which has become one of the most powerful factors persuading consumers to purchase. Ancient-method gold has一举 become one of the largest gold consumer categories.
Laopu Gold融合 classic and fashionable aesthetics, perfectly supporting the establishment of its brand高端化—an area where many domestic本土 brands are weakest. Beyond极致 products, every detail—from store location, spatial design, scene布置, and ambiance, to staff image and service philosophy—is carefully considered and rigorously要求. All these details构成 a unique sense of ritual and极致 experience, transforming the traditional act of “buying gold” into an immersive experience of “appreciating culture.” This emotional connection breaks the path Chinese brands习惯 of relying solely on products, truly allowing Laopu Gold to compete in the luxury arena where experience and emotional value are primary drivers.
2025 is the Year of Laopu Gold because it has constructed a new era of value-based consumption. It does not benchmark itself against luxury brands; it anchors itself in the trend of value consumption, targets international brands, and perpetually pursues social and market value.
Laopu Gold has pioneered a new track for value-based consumption, elevating and satisfying consumers’ higher demands for culture, craftsmanship, aesthetics, and the genuine value of products—bringing luxury back to its true consumption value. This has made it the first Chinese brand capable of competing with and possessing strong competitiveness against Western luxury brands,重构 the market格局 long monopolized by Western brands in China’s high-end market.
In the process of advancing its brand’s internationalization, Laopu Gold allows the world to appreciate the beauty of Chinese culture and intangible cultural heritage craftsmanship.
From Laopu Gold, the market sees the systematic rise of Chinese high-end brands, marking the beginning of an upward cycle for more本土 high-end brands.
Regarding the phrase “highly不可复制的特例” in the Rothschild report, the way for high-end brands to survive lies in “being themselves.” We look forward to more new species like Laopu Gold emerging in China,汇聚 into a vast galaxy of Chinese high-end brands—shining together, each leading in its own风骚.