Editor’s Note
As lab-grown diamonds reshape the gemstone industry, a new Swiss brand is carving out a niche by combining cutting-edge technology with traditional “Swiss made” craftsmanship. This article explores why a young company is establishing its roots in a remote Alpine valley, betting on provenance and precision to stand out in a competitive market.
Artificially produced diamonds are disrupting the market for the sparkling stones. Now, a young jewelry company is betting on “Swiss made”. Why are they doing this in a remote valley?
Cows graze in the meadows, limestone walls rise on the left and right, waterfalls tumble over rocks here and there, and the Muota river rushes through the mountain valley towards Lake Lucerne. The Swiss Muota Valley is known for its natural beauty, hiking trails, and weather forecasters.
This marks the entry of a Swiss company into the rapidly growing market for lab-grown diamonds. While the global market for mined diamonds is stagnating, sales of lab-created diamonds are rising sharply. They are produced using two main methods: High Pressure High Temperature (HPHT) and Chemical Vapor Deposition (CVD). Loev Jewelry uses the CVD process, where a diamond seed crystal is placed in a vacuum chamber filled with carbon-rich gas. Under high temperatures, the carbon atoms deposit on the seed, growing a diamond layer by layer.
The company emphasizes the sustainability and traceability of its production, leveraging Switzerland’s reputation for precision and quality. The remote location is chosen partly for access to renewable hydroelectric power, aligning with their sustainability goals.
