Editor’s Note
K-Brand Off, a leading Japanese resale company, is expanding its global reach by listing high-end items on a Dubai-based luxury marketplace, targeting affluent consumers in the Middle East.
K-Brand Off Co., Ltd. (Kanazawa City, Ishikawa Prefecture), a member of the Komehyo Holdings Group, which holds the No.1 market share in brand reuse (handbags, watches, jewelry, etc.), is accelerating its global expansion. The company has begun listing products on the Dubai-based online marketplace “The Luxury Closet.” Focusing on highly popular items such as Hermès, luxury watches, and jewelry, it aims to strengthen sales to affluent customers in the Middle East.
(*Source: “Reuse Market Databook 2024” by Reform Sangyo Shimbunsha)
Background: Expanding Market and Japan’s Growth Potential
In the Middle East, where economic growth is remarkable, demand for luxury brands among affluent consumers is rapidly expanding. However, for Japanese reuse companies, access to this attractive market has not been fully developed.
Challenge to an Untapped Market: Leveraging Strengths
K-Brand Off decided to list on the Dubai-based “The Luxury Closet” by fully leveraging its long-cultivated expertise in cross-border e-commerce, experience in operating overseas bases, and the favorable conditions of UAE free zones (offering benefits like tariff exemptions/reductions).
Aim: Offering the Best Choice to Affluent Consumers Seeking Authenticity
The target is the affluent class in the Middle East. The company will deliver high-quality items selected under Japan’s strict standards, such as Hermès, luxury watches, and jewelry, which these consumers seek. The partnership with “The Luxury Closet” is the optimal choice to combine mutual strengths. The goal is to acquire new customers and establish a solid position in the global luxury reuse market.
The Luxury Closet is an online marketplace based in Dubai with a global reach. It specializes in the buying and selling of pre-owned luxury items such as handbags, watches, jewelry, clothing, and accessories. It was founded by Kunal Kapoor in 2011. Currently, it handles approximately 25,000 items from brands like Louis Vuitton, Chanel, Cartier, and Rolex, leveraging its strength in the Middle East market while also having customers worldwide, including the United States.
https://theluxurycloset.com/
