Nivoda: Diamond And Jewelry B2B Marketplace Company Secures $11 Million

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Editor’s Note

Nivoda’s recent $11 million Series A funding round, led by Headline, marks a significant step in its expansion. The investment, alongside key executive appointments, will fuel enhancements to its B2B marketplace for jewelry retailers and suppliers, including new product categories like colored gemstones and improved delivery services.

Funding and Expansion

Nivoda, a B2B marketplace for diamonds and jewelry, announced it has raised an $11 million Series A funding round led by Headline. This funding, coupled with the appointment of James Morgan (formerly of Amazon Prime Europe) as Chief Product Officer last October, will enable the company to further invest in improving the customer experience for jewelry retailers, their consumers, and suppliers globally. Nivoda plans to expand by adding new products such as colored gemstones, reducing delivery times, and introducing new payment and credit options on its platform.

Platform Growth and Vision

Since its launch in 2019, Nivoda’s marketplace has grown to include over 1.6 million natural, lab-grown, and melee stones (valued at $4.1 billion), serving thousands of jewelry retailers worldwide. The company’s goal is to build a trusted global marketplace for the jewelry industry by relentlessly focusing on improving customer experience and simplifying global trade. Nivoda will join Headline’s portfolio of industry disruptors, which includes companies like Acorns, Bumble, Gopuff, Sonos, and The RealReal.

Platform and Tools

Nivoda operates an online platform where jewelry suppliers and retailers worldwide can connect and trade seamlessly. Its global logistics network handles fulfillment, quality control, and provides on-the-ground support to both buyers and sellers. The platform offers several proprietary tools designed for the industry, including dedicated sales tools for showrooms, APIs for adding stock to e-commerce platforms, and a Shopify plugin.

Additional Investors and Global Presence

Additional funding for this round came from leading venture capital firms in the U.S. and the UK, including Abstract Ventures, Entrepreneur First, Operator Partners, and RiverPark Ventures. Leveraging deep industry experience and customer understanding, Nivoda’s end-to-end marketplace enables jewelry businesses of any size and location to source, procure, and sell diamonds in a profitable, efficient, and hassle-free manner. Over the past three years, Nivoda has evolved into a global platform recognized for its innovation, customer service, and ability to deliver a seamless, reliable, and efficient experience. The company has a global presence with offices in New York, London, Amsterdam, Antwerp, Hong Kong, Mumbai, and Melbourne.

Key Quotes
“Within the first couple of calls with Taylor and Mathias from Headline, I could tell they shared our vision for Nivoda. It was refreshing, and exciting, to speak with investors who just get it. They have already helped us unblock parts of our go-to-market strategy and accelerate us in areas across the company. We are proud to have Headline as our lead investor in our Series A.”
— David Sutton, Co-Founder and CEO of Nivoda
“Headline is extremely excited to invest in Nivoda. They have already proven to be an industry leader in helping retailers source both natural and lab-grown diamonds and have a great opportunity to continue to make retailers’ lives easier by serving other categories in the jewelry industry over time. We deeply believe that the buying experience for businesses should be as seamless as that for consumers—and Nivoda is providing that magical experience for jewelry retailers around the globe.”
— Taylor Brandt, Investor at Headline
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⏰ Published on: May 22, 2023