【Shanghai, Ch】Luxury Jewelry Brand Chow Sang Sang Selects Nuvei to Power Online Payments and Accelerate Global Expansion

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Editor’s Note

This announcement highlights a significant partnership between Nuvei and the renowned jeweler Chow Sang Sang, leveraging Hong Kong as a strategic launchpad for global expansion. It underscores the growing importance of sophisticated payment platforms in facilitating international commerce for major brands.

Iconic Brand Joins Nuvei’s Global Merchant Roster, Accelerating Global Expansion Starting from Hong Kong

SHANGHAI, Aug. 25, 2025 /PRNewswire/ — Nuvei today announced that Chow Sang Sang Holdings International Limited (HKEX: 116), one of Greater China’s most iconic jewelers, has selected its global payments platform to power the next phase of its international growth, starting with an entry into the North American market.

Nuvei’s recent acquisition of a Money Services Operator (MSO) license in Hong Kong enables it to offer local acquiring and settlement services in one of Asia’s most strategic markets. This move further solidifies Nuvei’s long-term commitment to the Asia-Pacific region, where the company continues to expand its localized presence across Greater China, Japan, Singapore, and Australia.

As Chow Sang Sang accelerates its digital payments transformation, Nuvei will provide a seamless, secure, and fully localized payment experience to support the brand’s international growth. Through a single integration with the Nuvei platform, the jeweler will gain access to:

  • Local acquiring in 50 markets
  • Support for 150+ currencies and 720+ alternative payment methods
  • Direct connections to global card scheme networks to increase transaction approval rates and reduce payment friction
“As we accelerate our international expansion, particularly into North America, we needed a payments partner as committed to excellence as we are,” added Ms. Genevieve Chow, Chief Brand Officer of Chow Sang Sang Group. “Nuvei’s platform, local expertise, and global reach enable us to deliver a consistent, premium experience for our customers, online and offline. This partnership is a key component of our omnichannel strategy.”
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This announcement comes as the digital luxury market experiences explosive growth. Global online jewelry sales are projected to grow from $10.56 billion in 2024 to $16.6 billion in 2029, at a compound annual growth rate (CAGR) of 16%. In the U.S. alone, e-commerce sales for jewelry are expected to grow from $2.25 billion to $3.79 billion over the same period – more than triple the 2017 figure [1].

“Luxury brands like Chow Sang Sang are setting a new standard for global e-commerce,” said Phil Fayer, Nuvei’s Chairman and CEO. “They need partners that can provide intelligent infrastructure that matches their brand sophistication. With our MSO license and expanding Asia-Pacific footprint, we are proud to support the region’s most ambitious businesses as they grow through scalable payments technology.”

Chow Sang Sang operates over 900 self-owned stores across Mainland China, Hong Kong, Macau, and Taiwan, with beloved brands including CHOW SANG SANG, PROMESSA, MINTYGREEN, and EMPHASIS.

The jeweler joins a growing list of Hong Kong-based businesses across sectors including aviation, hospitality, online travel, parking, and EV charging that have recently selected Nuvei to expand their global operations. Nuvei already supports the Asia-Pacific expansion of industry leaders like Shein, Temu, and Charles & Keith.

[1] https://www.oberlo.com/statistics/online-jewelry-sales-statistics

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⏰ Published on: August 25, 2025