Editor’s Note
This article highlights the return of “Between the Lugs,” Australia’s premier watch showcase, to the Sydney Jewellery Industry Fair this September. The event has quickly become a key destination for exploring global watchmaking within the trade.
Back by popular demand, “Between the Lugs” returns to the Sydney Jewellery Industry Fair this September, cementing its place as Australia’s premier platform for watch brands and enthusiasts. Now in its second year, the event has quickly established itself as the destination for exploring global horology within the broader jewellery trade landscape. Held over two dedicated trade days (26–27 September), Between the Lugs will showcase an impressive array of international and independent watch brands, offering unparalleled access to the latest innovations and trends in timepiece design and craftsmanship.
Set within the vibrant environment of the Venue in Alexandria, the event allows retailers, suppliers, and industry professionals to engage directly with watchmakers, distributors, and brand representatives. Expect product debuts, brand activations, and meaningful networking opportunities across a diverse mix of contemporary and classic styles.
On Sunday 28 September, Between the Lugs opens its doors to the public for a dedicated consumer day, inviting collectors, first-time buyers, and curious enthusiasts to immerse themselves in the world of horology. The day promises hands-on experiences, panel talks, and plenty of opportunity to explore watches up close in a welcoming, education-driven environment.
As the market for men’s jewellery and luxury watches continues to rise, Between the Lugs responds with a curated showcase that appeals to both trade professionals and design-savvy consumers. With a growing appetite for quality timepieces in Australia, the event provides critical exposure and insight for jewellers looking to diversify their retail offerings.
Whether you’re a seasoned watch retailer, a buyer seeking something new, or an aficionado eager to engage with global horological talent, Between the Lugs is set to be a must-attend feature of the 2025 Sydney Jewellery Industry Fair.
