Editor’s Note
This piece explores the successful generational transition at Bergman Jewels, an Antwerp-based brand renowned for its bold, Art Deco-inspired designs. It highlights how founder Isabelle Bergman’s vision is now being carried forward by her daughter, Florence Strijbosch, ensuring the legacy of this iconic jeweler continues.
Six years ago, businesswoman Isabelle Bergman (55) founded the prestigious brand Bergman Jewels. Quickly, the bold creations, inspired by Art Deco and enriched with colored gemstones, became a true icon in the diamond city. Following in the footsteps of her visionary mother, her daughter Florence Strijbosch (25) now carries on the legacy of the cult Antwerp brand.
The eye is immediately drawn to a huge table filled with large rings set with sparkling colored gemstones, diamond necklaces, and contemporary cufflinks inspired by Art Deco. These are all creations that are timely, bold, and luxurious, perfect for everyday life as well as special occasions. Behind the brand is Isabelle Bergman, an elegant woman who, as a girl, often accompanied her father, a passionate art collector, to auctions of artworks and antiques. It was there that her love for Art Nouveau and Art Deco awakened and her passion for creativity was born. This early exposure to modern art formed the foundation on which she built her jewelry brand.
With the recent arrival of her daughter Florence Strijbosch, Bergman Jewels begins a new chapter. Together, Isabelle and Florence form a powerful mother-daughter duo who will explore new projects. Florence not only participates in the creative marketing of Bergman Jewels but also designs the jewelry with Isabelle.
She launched her first collection six years ago, motivated by an unmet need in the jewelry market.
Thus, unique stones are available in a wide variety of colors, shapes, and sizes.
Thus, Rita Ora already wore one of Isabelle’s creations on her own initiative at the 2022 MTV EMAs, and Mathieu Terryn, singer of the Flemish band Bazart, also gave a beautiful Bergman Jewels engagement ring to Marie Wynants.
Taking a look at Instagram, one realizes they are not alone. Instagram is an important platform for the precious brand.
The fact that the jewelry is not available in a store or at a jeweler is a personal choice.
The reason? It’s simple: the duo’s perfectionism and the unique character of the jewelry mean there is not yet a store that perfectly matches their vision. To see a piece of jewelry, one must make an appointment in Antwerp. But this could change in the future, as daughter Florence wishes to explore new sales channels, such as online commerce, but also collaborations with selected partners. And not only in Belgium, as Bergman Jewels is receiving more and more requests from abroad. Paris, New York, or Texas are among the possibilities.