Editor’s Note
**Editor’s Note:** The ‘flavor twist’ jewelry event, featuring silver rings and playful charms, will be held at the e.m. Yokohama store from July 24 to August 7, 2026. After previous irregular runs at directly managed stores, this limited-time event now arrives in Yokohama, offering unique accessories to enhance everyday coordination.
A limited-time event offering jewelry that adds a unique twist to everyday coordination will be held at the e.m. Yokohama store. Featuring silver rings and playful motif charms, the event is titled ‘flavor twist’ and runs from July 24 (Friday) to August 7 (Friday), 2026. This popular event, previously held irregularly at directly managed stores, finally arrives in Yokohama.
We offer a wide selection of rings that add a twist to your daily coordination, helping you express your individuality more attractively. Charm jewelry that brings a positive mood just by wearing it is also available. Special items that add a ‘different’ essence to classic styles are gathered.
Rings:
From top: Love Ring (Silver 925, Cubic Zirconia) ¥27,500, Pearl Ring (Silver 925, Freshwater Pearl) ¥26,400, 4-Stone Cubic Zirconia Ring (Silver 925, Cubic Zirconia) ¥27,500, Crown Ring (Silver 925, Cubic Zirconia, Freshwater Pearl) ¥28,600, Wave Ring (Silver 925, Cubic Zirconia) ¥37,400, Pearl Eternity Ring (Silver 925, Freshwater Pearl) ¥46,200 (all tax included).
Ring coordination often tends to stick to classic items. This time, we offer a rich variety of designs that, when layered with your ‘usual’ rings, create a fresh look as if you’ve acquired a new ring. Unique creations, such as the word ‘Love’ spelled with silver round wire and cubic zirconia, or designs with cubic zirconia and pearls set into the ring’s thickness, are signature to e.m. Enjoy different appearances every time you move your hands. Crown-like forms and wave designs can be worn alone or layered with rings of different silhouettes to discover new charm. Combine with your favorite rings to create your own style.
Ring Variations:
Cubic Zirconia Eternity Ring (Silver 925, Cubic Zirconia) ¥46,200, Wave Ring (Silver 925) ¥17,600, Pearl Ring (Silver 925, Freshwater Pearl) ¥26,400, Crown Ring (Silver 925, Cubic Zirconia) ¥26,400 (all tax included).
Pearl Eternity Ring (Silver 925, Freshwater Pearl) ¥46,200, 2-Stone Cubic Zirconia Ring (Silver 925, Cubic Zirconia) ¥22,000, Pearl Ring (Silver 925, Freshwater Pearl) ¥26,400 (all tax included).
A total of 13 ring types will be available, including the above.
Charms:
From top: Color Stone Cubic Zirconia (Silver 925, Cubic Zirconia) ¥27,500, Pig Door Knocker (Silver 925, Cubic Zirconia) ¥42,900, Skull (Silver 925) ¥33,000, Milk Crown Pearl (Silver 925, Freshwater Pearl) ¥19,800 (all tax included).
11 types of silver charms will be available. Cute series include a medal depicting a pig (said to be a ‘symbol of good luck’) and a cat sleeping in a ‘sorry-for-sleeping’ pose. Choose from a wide range of brand-original designs, including the ‘Evil Eye’ known as a protective amulet and edgy motifs like a heart. The lineup allows you to enjoy the time spent imagining your own story while combining pieces.
Skull ¥33,000, Color Stone Cubic Zirconia ¥27,500, Sleeping Cat ¥33,000, Heart Lock ¥23,100, e.m. Medal ¥19,800, Pig Door Knocker ¥42,900, Milk Crown Pearl ¥19,800, Heart Key Hole ¥19,800, Crown ¥23,100, Cross ¥27,500, Evil Eye ¥27,500 (all tax included).
e.m. Yokohama Store
July 24 (Friday) – August 7 (Friday)
〒220-0011
2-16-1 Takashima, Nishi-ku, Yokohama City, Kanagawa Prefecture
Lumine Yokohama 1F
Tel: 045-534-8728
[e.m.] will celebrate its 30th brand anniversary in November 2026.
e.m. Designers: Eijiro Nakatani / Masayoshi Tobita
Official Instagram: e.m.__official
Brand Site: https://www.em-grp.com/
Company Site: https://em-grp-company.com/
Founded in 1996 by Eijiro Nakatani and Masayoshi Tobita, the jewelry brand [e.m.] operates under the vision of ‘Making the world happy through Imagination and Creation.’ Its corporate philosophy, unchanged since the brand’s establishment, is ‘Creating things that make everyone happy’ and ‘Creating things that seem to exist but don’t.’ While jewelry is a tangible object, the ‘feelings’ gained from acquiring it are intangible. While creating the best tangible items, we also aim to create your intangible ‘joy.’ This is e.m.’s approach to creation. As a Japanese creator brand, we aim to exist permanently, contributing to Japanese craftsmanship as a brand that transcends time and generations, and continuing to provide symbols of happiness worldwide.
