Editor’s Note
This article highlights a strategic call from Saudi jewellery designer Princess Nourah Al-Faisal for a partnership between Saudi Arabia’s burgeoning luxury sector and India’s established gemstone and craftsmanship industry. It underscores the global ambitions of Saudi designers and the collaborative pathways being forged to achieve them.
Princess Nourah Al-Faisal, a Saudi jewellery designer and founder of Noon Jewels, stated on Friday that Saudi Arabia’s jewellery industry must partner with India’s established gemstone and craftsmanship sector to meet the Kingdom’s ambitious luxury market goals.
With over 30 years of experience in creating jewellery, she emphasized that Indian suppliers are essential for Saudi designers aiming to compete globally.
Al-Faisal told PTI on the sidelines of the SAJEX jewellery exhibition in Jeddah. SAJEX 2025 is a B2B event bringing together leading jewellers, designers, manufacturers, and industry leaders from around the world.
Al-Faisal noted that Saudi Arabia lacks the necessary infrastructure for a fully independent jewellery industry and requires experienced partners to develop its capabilities. She highlighted the significant potential of the Kingdom’s young, creative workforce.
she said.
The designer countered suggestions that luxury demand in Saudi Arabia is nascent, asserting that the Kingdom has “long had a demand for luxury” and “a very refined taste.”
She explained that events like SAJEX, organized by the Indian Gems and Jewellery Export Promotion Council (GJEPC), bring luxury goods directly to Saudi consumers, eliminating the need to travel to traditional hubs like Hong Kong, while also providing young designers access to suppliers and industry partnerships.
On the role of technology in jewellery design, Al-Faisal said artificial intelligence and other innovations are “tools that enable us to do a lot,” noting that technology has been integral to the industry since the advent of computer-aided design.
She acknowledged regulatory challenges around imports and exports but praised government efforts to support local industry development through events and policy adjustments.
Al-Faisal stated that sustainability, a core component of Saudi Arabia’s Vision 2030 reform program, offers the Kingdom an opportunity to avoid mistakes made by more established jewellery markets.
she said.
The 10-year-old Noon Jewels brand exhibits internationally, and Al-Faisal expressed interest in expanding into the Indian market.
