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【Bengaluru, I】Forevermark Expands Retail Presence with First Store in Bengaluru

Jul 17, 2026

Editor’s Note

Forevermark Diamond Jewellery, a De Beers Group brand, has opened its first store in Bengaluru at Phoenix Mall of Asia, marking its entry into South India. This expansion reflects growing demand for natural diamonds and rising disposable incomes in one of India’s key luxury markets.

Forevermark Opens First Store in Bengaluru

Forevermark Diamond Jewellery, part of the De Beers Group, has entered the South Indian market with the opening of its first store in Bengaluru. Located at Phoenix Mall of Asia, the new outlet marks the brand’s latest step in expanding its retail network across India. The Bengaluru store increases Forevermark’s presence in one of India’s key luxury jewellery markets, supported by rising disposable incomes, growing demand for natural diamonds, and an expanding base of premium consumers.

“The opening of our Bengaluru store marks an important step for Forevermark Diamond Jewellery as we strengthen our presence in South India and bring our exceptional natural diamond jewellery and personalised retail experience closer to discerning consumers in the region. Since launching our retail journey in September 2025, we have expanded to eight stores across India & strengthened our ecommerce platform, reflecting the strong consumer response to our brand and collections. The Bengaluru store further reinforces our commitment to growth in key markets, and we remain on track to expand our network to 20 stores by the end of this year. We are delighted to bring the Forevermark experience to the city and look forward to being part of our customers’ most cherished milestones through our collection of beautifully crafted natural diamond jewellery.”

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The new boutique offers the brand’s natural diamond jewellery portfolio, including the Icon, Avaanti, and Millemoi collections, along with solitaire, bridal, and high jewellery pieces. The Bengaluru outlet is also the first Forevermark Diamond Jewellery store to feature the Endless Aisle, an interactive digital screen that allows customers to browse a wider range of collections beyond those available in-store.

Palmonas Expands to UAE

Indian demi-fine jewellery brand Palmonas has entered the international retail market with the opening of its first exclusive store in the United Arab Emirates. The two UAE stores will be company-operated and will offer Palmonas’ demi-fine jewellery collection alongside 9kt gold, 925 sterling silver, and other product categories. The UAE has become an important market for global and regional jewellery brands due to its established retail infrastructure and diverse consumer base. Palmonas aims to introduce its demi-fine jewellery offerings to customers seeking contemporary jewellery designs in the region. In addition to its physical stores at Reem Mall and Mall of the Emirates, customers across the UAE will also be able to purchase the brand’s collections through its official website.

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Ananya Jewels Opens First Boutique in Hyderabad

Fine diamond jewellery brand Ananya Jewels has entered the Hyderabad market with the opening of its first boutique in the city at Kavuri Hills. The new boutique has been introduced in a personalised retail format, offering one-on-one consultations alongside its portfolio of contemporary diamond jewellery. The store features the brand’s signature collections, bespoke creations, engagement rings, bridal jewellery, solitaire pieces and everyday fine jewellery.

“We don’t see Hyderabad as our second store. We see it as the beginning of our relationship with the city. Over the years, we’ve admired Hyderabad’s appreciation for fine craftsmanship and beautifully made jewellery. Increasingly, we’re also seeing a growing appreciation for contemporary, thoughtfully designed diamond jewellery, making it a natural extension of the philosophy on which Ananya was built. As we take this next step, our commitment remains unchanged – to build lasting relationships with every client and create jewellery that is deeply personal, timeless and meaningful.”

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“From the very beginning, our vision has been to create more than a jewellery store – we wanted to create a destination where clients feel comfortable taking their time, exploring distinctive designs and collaborating with us to create pieces that truly reflect their personality. Our Hyderabad boutique has been designed with that same philosophy, bringing together thoughtful design, exceptional craftsmanship and a highly personalised experience. We look forward to becoming a part of our clients’ most cherished milestones and building relationships that last for generations.”

Founded in Bengaluru nearly two decades ago, Ananya Jewels specialises in contemporary diamond jewellery and bespoke designs.

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⏰ Published on: July 17, 2026