Editor’s Note
**Editor’s Note:** This piece highlights the opening of JOSE LUIS Joyerías’ new flagship store in central Madrid, offering a fresh perspective on the brand’s evolution. The article also introduces their captivating summer collection, blending tradition with modern elegance.
Current Affairs
The Galician firm has opened its new store in the center of Madrid. The perfect excuse to discover its new summer collection.
By Rebeca Alonso, Digital Editor at Lecturas
Updated July 17, 2026, 12:26
JOSE LUIS Joyerías
Upon crossing the doors of the new flagship store of JOSE LUIS Joyerías, the sensation is clear: this is not merely about inaugurating a store, but about presenting a new way of understanding jewelry. The light, carefully designed to enhance the beauty of each piece, guides the journey through an elegant and contemporary space where the jewels become the true protagonists. In a privileged location in Madrid (Calle Goya 27, corner with Lagasca), the Galician-origin firm has opened one of its most emblematic establishments, surrounded by friends, familiar faces, and a new collection where color takes center stage. Lecturas was also there.
JOSE LUIS Joyerías
From its origins, JOSE LUIS Joyerías has built a trajectory marked by closeness, quality, and design, evolving to become one of the leading jewelry chains in Spain. The opening of this new flagship in the heart of the Salamanca district represents a further step in that evolution, positioning the firm in one of Madrid’s most exclusive commercial areas.
Familiar faces such as Blanca Paloma, influencer Carlota Melendi, María Parrado, actress Alicia Fernández, journalist María Amores, and Pino Montesdeoca did not want to miss it. All agreed on the beauty of the store and, of course, fell for the PRISM collection, created with natural gemstones like Topaz, Amethyst, and Citrine.
JOSE LUIS Joyerías
All the guests discovered the different corners of the boutique while getting a first-hand look at the firm’s new collection.
Rings are also the favorite piece of actress Alicia Fernández, who told us,
The new establishment has been conceived as much more than a point of sale. Its design, with contemporary lines and noble materials, invites you to explore the space calmly, letting each display case tell its own story. The lighting, a silent protagonist, enhances the brilliance of the pieces and turns the visit into an experience where jewelry takes on a new dimension.
JOSE LUIS Joyerías
The occasion deserved a collection of that caliber, and they certainly achieved it. Under the name Jewels & Gelato, JOSE LUIS Joyerías brought that summer feeling to this grand opening. PRISM is born inspired by the magic of light when it passes through a prism and transforms into an explosion of color.
The new proposal consists of rings, earrings, chokers, and bracelets in silver decorated with natural and synthetic gemstones in vibrant tones that invite you to play and combine them. They are pieces full of life that capture the essence of those happy moments that, almost without realizing it, end up becoming unique and special memories. A collection designed for those who enjoy creating their own style and find in color a way to express their mood, whether in daily life or for those more special occasions.
JOSE LUIS Joyerías
All those who had the opportunity to see this collection up close at the store on Calle Goya 27 were mesmerized by the display case that awaited them. The flagship is designed for contemplating the jewelry calmly and without haste. A sensory experience that model Pino Montesdeoca experienced first-hand.
Throughout the event, attendees never stopped admiring the pieces while discussing new trends, creating their own looks, and sharing impressions from a space designed for unhurried enjoyment. With this new store, JOSE LUIS Joyerías is not just opening a new space; it is opening a new chapter where the shopping experience takes on as much prominence as the jewelry itself. A commitment that once again brings the brand’s universe closer to all audiences through an environment where light, color, and design captivate, and where PRISM presents itself as the best reflection of a collection designed to celebrate beauty. A premiere that confirms that jewelry never goes out of style.
Loading video: Inauguration of the new JOSE LUIS Joyerías flagship in Madrid
LECTURAS
Inauguration of the new JOSE LUIS Joyerías flagship in Madrid
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