Editor’s Note
**Editor’s Note:** This report highlights a significant shift in Farrukhabad’s jewelry market as fluctuating gold and silver prices drive customers toward lightweight, modern designs. Local jewelers are adapting by crafting pieces that appear heavy while using less metal, reflecting changing consumer preferences in uncertain economic times.
Farrukhabad. The continuous fluctuations in gold and silver prices are now clearly impacting the local jewelry market. In the city’s jewelry markets on Railway Road, Nehru Road, and Kotwali Road in Fatehgarh, customers are increasingly preferring lightweight and modern-design ornaments over traditional heavy-weight pieces. Jewelers are also commissioning designs that appear heavy and attractive but use less metal.
On Thursday, July 16, the market price of 24-carat gold stood at ₹1,45,600 per 10 grams, and silver at ₹2,250 per 10 grams. Traders say that due to price hikes and uncertainty, customers want to make purchases within their budgets.
Shalini Tandon, a resident of Mohalla Khatrana, said that given the rising gold prices, she bought a lightweight necklace and earring set instead of a heavy necklace this time. This kept her budget intact while meeting her needs.
Pratibha Pathak, a resident of Civil Lines, said that utility is important along with investment. Lightweight jewelry is convenient for daily wear and relatively cheaper.
| Date | Gold (per 10g) | Silver (per 10g) |
|————|—————-|——————|
| July 16 | ₹1,45,600 | ₹2,250 |
| July 15 | ₹1,45,500 | ₹2,200 |
| July 14 | ₹1,41,300 | ₹2,250 |
| July 13 | ₹1,40,500 | ₹2,250 |
| July 12 | ₹1,46,500 | ₹2,300 |
| July 11 | ₹1,42,000 | ₹2,300 |
| July 10 | ₹1,43,200 | ₹2,300 |