Editor’s Note
Prada’s “ETERNAL GOLD” collection represents a significant milestone in luxury, being the first major brand to launch a line using 100% certified recycled gold. This move underscores a growing commitment to traceable and sustainable practices within the high-end jewelry sector.
Prada has unveiled its sustainable fine jewelry collection, “ETERNAL GOLD.” This marks the first time a global luxury brand has launched a collection utilizing 100% certified recycled gold.
All gold used in the collection is recycled certified gold that complies with the “Chain of Custody” standards set by the Responsible Jewellery Council (RJC). Prada’s gold and diamond production chain is recorded on the platform of the Aura Blockchain Consortium, led by LVMH, making every step verifiable and traceable. The brand is rigorously pursuing transparency regarding origin, sourcing, and the production chain.
The core of the collection is the “Prada Triangle.” The triangle, used by founder Mario Prada as a symbol of luxury, is a universal motif synonymous with the brand. It is incorporated into snake bracelets, heart motifs, chain necklaces, and ribbon chokers, expressing strength, presence, and passion.
The campaign visuals were photographed by British photographer David Sims. The campaign features three models: American poet and activist Amanda Gorman, American actor, model, and singer-songwriter Maya Hawke, and musician Jeon Somi, who has Dutch, Korean, and Canadian roots.