【Tokyo, Japan】BIZOUX Color Stone Jewelry Launches New Alexandrite Jewelry from Popular Sustainable ‘Lab-Grown Gemstones’ Series

Editor’s Note

BIZOUX, a brand known for its extensive collection of natural gemstones, is expanding its sustainable offerings with a new line of lab-grown alexandrite jewelry launching May 23. This release highlights the growing trend of ethically sourced, environmentally conscious alternatives in the luxury market.

None
Launch of New Lab-Grown Alexandrite Jewelry

BIZOUX, a jewelry brand handling over 100 types of natural color stones, will release new jewelry featuring lab-grown alexandrite on Friday, May 23, as part of its sustainable “Lab-Grown Gemstones” series.

Realizing the “King of Gemstones” through Lab-Grown Technology

The Lab-Grown series uses gemstones cultivated in laboratories. Since 2022, BIZOUX has been offering jewelry featuring various “Lab-Grown Color Stones” such as alexandrite and padparadscha sapphire, known for their high purity, quality color, and transparency.

“Under sunlight, it evokes the deep forest green of a woodland spring. Under incandescent light, it transforms into a lustrous burgundy.”

This new release features jewelry made with “Lab-Grown Alexandrite,” realizing the gemstone often called the “king of gemstones” through lab cultivation. The process involves meticulously recrystallizing the original ore, which is rarely available on the market, over an extended period by recreating the underground environment where crystals naturally form. The gemstones used in the new pieces fully showcase alexandrite’s most distinctive feature: the dramatic color change from green to burgundy (a deep red) depending on the light source.
*Manufactured by Kyocera Corporation in Kyoto and trademarked under the name “Crescent-Verl.”
*Crescent-Verl is a registered trademark of Kyocera Corporation.

New Jewelry ‘Topanaile Merle’ Featuring a Line of 16 Lab-Grown Alexandrites

“Topanaile Merle” is a jewelry piece featuring a line of 16 lab-grown alexandrites. It is characterized by its colorful line and the luster of polished precious metal, creating a stylish contrast through the overlapping of different shines.
– Alexandrite (Lab-Grown) Silver 925 Ring・Topanaile Merle

None
太陽の光の下では、 森の泉を思わせる深いフォレストグリーン

– Alexandrite (Lab-Grown) K18 Ring・Topanaile Merle
The piece features a plump, rounded silhouette that fits comfortably on the skin. With a width of approximately 6.3 mm, it offers a voluminous presence. By adorning a masculine-looking wide-band jewelry piece with color stones, it achieves an elegant detail without coarseness. Its large yet refined form harmonizes beautifully with any item it’s paired with. The handsome width and shine bring “sophistication” and “freshness” to any outfit.

Expanding Options: The Lab-Grown Color Stone Series

While lab-grown gemstones primarily garner attention for colorless diamonds, BIZOUX has been developing its Lab-Grown Color Stone series since 2022, focusing on rare color stones.
The series centers on rare stones such as “Alexandrite” and “Padparadscha Sapphire” (among the world’s three major rare stones), as well as “Blue Diamond” and “Pink Diamond,” which are scarcely found in nature. BIZOUX has been delivering these as jewelry using lab-grown gemstones, making accessible stones that are popular for their special hues and brilliance but are difficult to produce in jewelry lots due to their high rarity or challenging price points for jewelry crafting.

“This is based on the premise that natural stones are ‘finite resources’ created by nature. We believe one of our missions is to engage in jewelry making that values resources and avoids strain and waste on the planet by utilizing current technology.”

– Pink Diamond (Lab-Grown) K18/PT Ring・Floraison
– Blue Diamond (Lab-Grown) K18/PT Ring/Necklace・Tranche
– Alexandrite (Lab-Grown) K10/K18/PT Necklace・Coffret
– Padparadscha Sapphire (Lab-Grown) K18 Ring/Necklace・Serum

New Product Sales Information
None
白熱灯の下では、 艶めいた輝きを放つバーガンディーに変化

◼️ New Product Information
– Alexandrite (Lab-Grown) Silver 925 Ring・Topanaile Merle: ¥77,000
– Alexandrite (Lab-Grown) K18 Ring・Topanaile Merle: ¥423,500
◼️ Sales Locations
・Online Shop (URL: https://bizoux.jp/)
・BIZOUX Directly Operated Stores (Store Info: https://bizoux.jp/pages/store)
GINZA SIX Store, Omotesando Store (Omotesando Hills), Shinjuku Store, Nihonbashi Store (Coredo Nihonbashi), Yokohama Store (NEWoMan Yokohama), Nagoya Store, Osaka Store (Shinsaibashi), Umeda Store (Grand Front Osaka), Kyoto Store, Fukuoka Store (VIORO)
◼️ Sales Start Date
・From May 23 (Friday)
◼️ Lab-Grown Series
ラボグロウン・カラーストーン

None
Full article: View original |
⏰ Published on: May 19, 2025