【Hanoi, Vietn】2026 Tet Gift Basket Market: Diverse Designs, Special Focus on Quality

As the Lunar New Year 2026 approaches, the gift basket market is becoming vibrant with diverse designs, flexible prices, and a special focus on products with clear origins.
With just over two weeks left until the Year of the Horse in 2026, the market for Tet gift baskets in Hanoi is reaching its peak. Surveys conducted at major retail chains and e-commerce platforms indicate that the year-end shopping atmosphere is more vibrant compared to the same period last year. Shelves are filled with gift baskets, and designs are constantly changing to meet the increasingly diverse needs of consumers.
A notable trend in this year’s Tet festival market is a clear shift in gifting methods. Consumers are paying less attention to ostentatious gifts and instead focusing more on utility, health benefits, and particularly on the origin and source of products.

According to observations by journalists from the Industry and Trade Newspaper, the market for Tet gift baskets in 2026 is quite diverse in terms of both price and product types. In Hanoi’s major supermarket chains, over 90% of Tet gift baskets are Vietnamese products, primarily focused on affordable and mid-range items. Their prices typically range from a few hundred thousand dong to over ten million dong, suitable for various customer groups from individuals and families to businesses.
The trend of selecting Vietnamese agricultural products and specialties for Tet gift baskets continues and is even more pronounced this year. Domestic manufacturers have made thorough preparations, paying special attention to product quality, packaging, and brand building. This is helping Vietnamese goods continuously improve their competitiveness against imported goods, especially in the Tet gift basket category.
Furthermore, the policy of “Vietnamese people prioritize using Vietnamese goods” and the strong development of the domestic retail system have contributed to promoting this trend. In fact, Vietnamese goods have advantages such as price, flexible supply, and suitability for the preferences and consumption habits of the domestic market.

In addition to traditional retail channels, the market for Tet gift baskets in the digital domain is also extremely vibrant in 2026. E-commerce platforms and social networks are launching many attractive and elegant Tet gift basket designs.

On the Sona e-commerce platform, premium gift baskets containing imported wine, Merry Hoa Zan cake, instant coffee, fruit candy, grapes, etc., are priced from 1.6 million VND to 4.8 million VND. Mid-range items, priced from 450,000 VND to over 1 million VND, are quite diverse and abundantly available.
Similarly, the online shopping site “Dien Hoa Gio” is launching many gift baskets for Tet, which include not only wine, sweets, and coffee but also various fruits in many designs and types. The average price of these gift baskets is over 20 million VND.

Ms. Hai Ha, who sells Tet gift baskets on a digital platform in Tu Liem Ward, shared this insight.
This year, a trend of technology-infused gifts is also emerging. Some gift baskets are equipped with QR codes, through which electronic New Year greetings, personal messages, or product traceability information can be sent, giving the 2026 Tet gift market a modern touch.

However, given the abundance of supply, experts advise consumers to be cautious when selecting pre-packaged gift baskets without clear brands or labels. Prioritizing products with clear sources and transparent expiration dates not only ensures food safety and hygiene but also provides peace of mind to gift recipients during the Tet festival.
Overall, the 2026 Tet gift basket market shows a clear shift in consumer behavior. Consumers still value attractive designs and elegant presentation, but at the same time, they are gradually prioritizing high-quality Tet gift products with clear sources that are safe for their health.