【Antwerp, Bel】Why Antwerp Attracts Commercial Giants

Editor’s Note

This excerpt offers a glimpse into the architectural and commercial vibrancy of Antwerp, framing the city’s central station not as a mere transit hub but as a gateway to its historic and luxurious character.

Eilandje, la partie nord du centre-ville, concentre quantité d'appartements modernes avec vue imprenable.
A Vibrant Commercial Artery

Decidedly, if you are looking for an example of an opulent city, Antwerp fits perfectly. On this beautiful June day, arriving at Antwerp-Central station, a true gem blending Fin-de-Siècle architecture and modernity, is already a delight. While many other cities display unappealing station surroundings, in Antwerp, architectural jewels jump right at you, perfectly renovated, like the Queen Elisabeth Hall, the Opera, not to mention the diamond district running alongside the station to the left, with the zoo balancing it on the right. To the left of the station, towards the old city, the shaded terraces of De Keyserlei beckon for a short coffee break.
Past the Frankrijklei, you continue into Leysstraat. This is where the city of the Sinjoren truly begins, where nothing was ever too beautiful to display the power of the port and its inhabitants, merchants at heart. Because Leysstraat extends into the commercial lung of the Metropolis, one of the most expensive streets in the country, vying for this title with Brussels’ Rue Neuve: the Meir, a true temple gathering major fashion brands, with buildings competing in caryatids, atlantes, and portals, each more majestic than the last, tempting you to splurge.

A Challenge

But there is a hitch. While the Meir is pedestrianized, a certain anarchy reigns in terms of the outdated street furniture. Bikes and scooters circulate as if on a Formula 1 circuit. And then, after the shops close, the Meir becomes almost gloomy.

Anvers

Aware of the problem, the city launched a competition to turn this artery and its neighbors into a

“lively and multifunctional urban boulevard, which will not fall silent after the shops close.”

The winning project is from the design team Sweco, jointly with the Spanish company Bau, the lighting specialist Atelier Jéol based near Lyon, and the heritage office Erfgoed & Visie. Jezusstraat, Leysstraat, and Twaalfmaandenstraat will also be renovated.
By choosing Atelier Jéol, the genuine intention is to dress up the Meir’s buildings for the night, highlighting its monumental architectural heritage. This does not preclude also wanting to create calmer zones during the day. The designers thus envision flower beds, trees providing shade, seating areas, and perhaps even a fountain or another water feature.
Perhaps a pious hope, by giving the Meir the physiognomy of a promenade rather than a street, the designers hope to keep bikes away, at least during peak hours.

L’enseigne Zara s’inscrira sur trois niveaux de ce bâtiment (14500 m²), ce qui en fera le plus grand magasin de la marque au monde.

The competition launched by the city included four projects, and Sweco was keen to remind that this is indeed a project.

“The final preliminary design should be ready by mid-2026. The first works will begin at the earliest in 2028. Until then, a consultation process will be launched with merchants, residents, shoppers, municipal services, and political officials,”

was keen to remind Manu Versluys, Landscape & Public Engineer, project manager at Sweco.

“Urban planners, landscape architects, heritage specialists, mobility experts, designers, and executors – each team brings its unique expertise. The result is a shared vision, based on collaboration with merchants, users, residents, and many other stakeholders, in trust and know-how. But the Meir, nicknamed ‘Via Sinjoor,’ will remain above all a shopping street!”
With Meir Corner, Zara Thinks Big
Eilandje, la partie nord du centre-ville, concentre quantité d'appartements modernes avec vue imprenable.

A well-known international brand is in any case making the – not very risky – bet on the Meir. Currently dispersed in various buildings along the artery, Zara is preparing to consolidate everything into one location, Meir Corner, across three floors. For the Spanish chain, with 14,500 m², it will be nothing less than its largest store in the world. An ambitious bet while physical retail suffers from online competition. As highlighted by Pierre-Alexandre Billiet, distribution specialist and CEO of Gondola, to our colleagues at DH:

“Zara is seizing an opportunity born from the Covid crisis. The crisis hurt everyone, and only those with strong foundations came out well. We see this in ready-to-wear with bankruptcies, but also with large groups like Zara that knew how to seize new opportunities. Furthermore, rents have fallen over the last two or three years, especially for larger spaces. Prestigious locations have become available, and not everyone can afford to take advantage of them.”
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⏰ Published on: June 19, 2025