【Japan】Bulgari Appoints Kento Nakajima as Brand Ambassador

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Editor’s Note

Bulgari, the iconic Roman jeweler and watchmaker, has announced the appointment of actor and artist Kento Nakajima as its newest Brand Ambassador. This strategic partnership marks a significant addition to the brand’s distinguished family of ambassadors.

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Bulgari Announces New Ambassador

Bulgari, the world-renowned high jeweler and high-end watchmaker born in Rome, announces the appointment of actor and artist Kento Nakajima as a Brand Ambassador.

A New Jewel Joins the Family
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A jewel named Kento Nakajima is now joining the ranks of Bulgari ambassadors as a new member of the Bulgari family. For years, Kento Nakajima has captivated people with his dynamic stage presence as a solo singer and his memorable performances as an actor. His clear vision and unwavering determination to achieve it are widely recognized, not only by Bulgari, which has deepened its ties with him through numerous projects in recent years, but by the public at large. It can be said that welcoming Kento Nakajima into the Bulgari family was a natural progression.

Ambassador’s Statement

On the occasion of his appointment, Kento Nakajima shared the following comment:

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“I am Kento Nakajima, and I have been appointed as an ambassador. I am very happy that over the past few years, we have built a bond and shared times filled with affection, and that you have welcomed me into your family. I have cherished a Save the Children ring from Bulgari for about 12 years now; it was an important ring that helped bring out my charm when I wore it on stage and other occasions. When I was living in Rome, Italy, for the filming of the overseas drama ‘Concordia,’ I spent time walking through the city while memorizing my lines. I still remember stopping and gazing with admiration at the overwhelmingly impressive sight of the Bulgari Condotti flagship store. From now on, as an ambassador, I want to convey the allure of Bulgari to Japan and the world in my own unique ‘way of expression,’ and make the eyes of many people shine like jewels.”
Visual Release

To celebrate Kento Nakajima’s appointment as ambassador, the visual for his ambassadorship will be released on Bulgari’s official Instagram account @bvlgari on Friday, January 9th.

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Products Worn

“B.zero1” Necklace (PG x DIA)
“B.zero1” Ring (PG)
“B.zero1” Ring (PG)
“B.zero1” Bracelet (PG x DIA)
“Bulgari Bulgari” Watch (PG)

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⏰ Published on: January 09, 2026