Editor’s Note
This guide highlights affordable jewelry brands offering timeless pieces perfect for gifting or personal indulgence, especially with Valentine’s Day approaching. We focus on quality and style that transcends fleeting trends.
From braided rings and chunky hoops to gemstone necklaces and tennis bracelets, the best affordable jewelry brands on the market provide timeless, multi-generational pieces that we’re heart-eyed over — especially with Valentine’s Day around the corner.
But the price in the fine jewelry area can be daunting at times, especially when ordering online. Let’s face it, after a while, stock images of rose gold, sterling silver and diamonds all look the same. Well, maybe not diamonds, but you get the point.
After consulting with a gemologist to round up the best engagement rings to buy online, we realized that while diamonds are great and all (in fact, they’re a girl’s best friend), there are so many other dainty, paperclip-inspired and colorful options waiting to be added to your e-shopping cart.
Best Overall: Ana Luisa
Best for Rings: Mejuri
Best Maximalist: Auvere
Best Gold: Gorjana
Best for Necklaces: Kendra Scott
Best Minimalist: Aurate
Best Statement: BaubleBar
Best Celebrity-Loved: Monica Vinader
From Mejuri’s minimalist gold to Gorjana’s unique finds, your next bracelet, necklace, ring, or pair of earrings is waiting.
Since 2018, the designers of Ana Luisa have been crafting fine jewelry that is not only gorgeous but also earth-friendly and affordable waterproof jewelry. Known for its sustainably stylish options with a modern but timeless aesthetic, every item is waterproof, tarnish-proof, and designed to last a lifetime. Best of all, looks start at $50, making it one of the best affordable fine jewelry brands around for those who care about the planet and their wallet.
We can’t get enough of the pieces from the solid gold collection. From the dainty and cool Gold Threader earrings ($125.00) to the sophisticated Gold Signet Ring ($250), we want each item in our jewelry box. Every piece comes with a 2-year warranty, ships free, and is made from 100% recycled gold, so no worries about having an allergic reaction or skin staining. Regardless of which item you go with, you’ll love how it seamlessly adds a touch of elegance to your daily ensemble.
We’ve been following and reviewing the work of Mejuri for years, and it continues to stand out as one of the best affordable fine‑jewelry brands. Its pieces bridge the gap between daily wear and elevated craftsmanship (think: solid 14K and 10K gold, responsibly sourced diamonds, sapphires or lab‑grown gemstones), all offered at price points well below what many traditional luxury jewellers charge.
On its site, we’re obsessed with the Diamonds Open Ring ($295), which is a minimalist jewelry lover’s dream, along with the Letter Necklace ($325) that is a mainstay on Mejuri’s best-sellers list.
A jewelry company based on “love, beauty and high karat gold,” Auvere derives from the Italian word avere, which means “to have, to own, to hold, to wear and to receive.” It celebrates the art of wearing, passing it down and celebrating fine pieces that are affordable solid gold jewelry.
With a personal favorite that nearly never comes off my finger —the Heartbeat Ring ($950) — I’ve been colored obsessed with the luxe feel of 22K gold. Plus, the brand delivers quality unisex necklaces and chains, bracelets and cuffs and the richest gold and silver rings with exceptional detail to each piece.
And, the high-quality affordable gold jewelry comes in the most luxe-looking purple box.
Founded by Kendra herself, designer Kendra Scott found a “white space in the jewelry market for quality styles and stones at an affordable price” — so, she set out to create pendants, bracelets and more for a community of jewelry lovers.
Popular in the South, Kendra Scott is a tried-and-true favorite that people instantly recognize with its classic dangling earrings.
I was gifted two neutral shades of the pendant by my mother and sister and they are a lovely addition to a floral outfit. Plus, the drop earrings are one of my favorites to wear with a LBD.
