【Johannesburg】Anglo American Announces Plan to Sell De Beers, the World’s Largest Diamond Company

Editor’s Note

Anglo American has announced plans to divest De Beers, the world’s largest diamond company, as part of a strategic refocus on core commodities like copper and iron ore. This follows its recent rejection of a takeover bid from BHP.

Anglo American Announces Divestment Plan

British mining giant Anglo American announced on the 14th its plan to sell De Beers, the world’s largest diamond company within its group. This move comes after rejecting a takeover proposal from rival BHP, with the aim of focusing management resources on more stable growth sectors like copper and iron ore.

Market Challenges for De Beers

Analysts point to price competition from cheaper lab-grown diamonds and weak demand, particularly in China, as factors surrounding the potential sale of De Beers, which has long dominated the global diamond market.

De Beers was founded in 1888 by British colonial politician Cecil Rhodes. For many years, it monopolized the trade of South African diamonds, from mining to jewelry sales. Since 2011, Anglo American has held the majority stake in the company.

Analyst Insights on Market Downturn

Paul Zimnisky, a US-based diamond industry analyst, pointed out that diamond market prices have fallen 25-30% from their peak in the first quarter of 2022.

“The past four years have seen extremely rare volatility in diamond demand,”

he told AFP.

During the COVID-19 pandemic, wealthy individuals, unable to travel or dine out, purchased diamonds, making the sector outperform other luxury goods. However, post-pandemic demand has not recovered as strongly as other commodities.

Rise of Lab-Grown Diamonds

Experts cite the rise of cheaper lab-grown diamonds as one reason, which has eroded the lower-priced segment of the market.

Zimnisky says the market share of lab-grown diamonds, which was less than 1% of the global diamond jewelry market a decade ago, has now grown to over 20%. Their price can be less than one-tenth that of natural diamonds, attracting consumers with their affordability.

Weak Demand in China

Another issue is the slump in demand in China, the world’s second-largest diamond consumer after the United States. Personal consumption in China has yet to recover from the post-COVID crisis.

Counterpoint: A Short-Sighted Move?

However, another industry analyst, Edahn Golan, suggests that Anglo American’s plan might be “short-sighted.”

He argues that US consumers view cheaper lab-grown diamonds as entry-level products and ultimately desire to purchase natural diamonds.
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⏰ Published on: May 15, 2024