Editor’s Note
The seventh edition of LVMH Watch Week is set for Milan this January, where nine of the group’s luxury watch brands will unveil their latest collections.
For its seventh edition, the LVMH Watch Week will be held in the Italian luxury capital. Scheduled for next January, the watchmaking event will allow nine of the group’s maisons to present their new releases.
The LVMH Watch Week 2026 is organized from January 19 to 21. A new year, a new Watch Week. While in 2025, LVMH was forced to relocate its watch event to New York and Paris at the last minute due to wildfires ravaging Los Angeles, the group has chosen Europe for the seventh edition of this show.
It is in Milan that the LVMH Watch Week 2026 will be held from January 19 to 21 next, right after the city’s Men’s Fashion Week (January 16-19). A number of big names in the luxury industry will therefore already be on site to attend these few days dedicated to the watches of the firm’s maisons.
Nine brands will have the opportunity to present their new watch creations to an audience composed of journalists, clients, and international retailers. Among them are Bvlgari Horlogerie, Daniel Roth, Gérald Genta, Hublot, L’Epée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co., and Zenith.
declared Jean-Christophe Babin, CEO of LVMH’s Watch Division and CEO of Bvlgari.
Through this flagship event in LVMH’s watchmaking calendar, the brands will have the chance to engage their community and consider orders and future sales from the very beginning of the year.
In the first half of 2025, the Watches & Jewelry division of the multinational saw its revenue decline by -1% to 5 billion euros, along with a -13% drop in current operating profit. In the third quarter of the year, the department revealed signs of recovery with sales up +2%.
While seven of the nine brands present at LVMH Watch Week 2026 are Swiss, the country’s overall watch industry has been affected by a slowdown in recent years.
In 2024, according to the Swiss Watch Federation, exports of Swiss timepieces fell by -2.8% to nearly 26 billion francs, and by -9.4% in volume with 15.3 million pieces. From January to October 2025, exports generated a more limited decline of -1.6%, or 21.2 million francs.
As indicated by the report dedicated to the Swiss watch market, published last February by Stanley Morgan in collaboration with LuxeConsult, the sector shows sustained polarization with the four leaders Rolex, Cartier, Omega, and Patek Phillippe representing more than half of sales. Ultra-luxury watches priced over 50,000 francs continue to dominate, generating 84% of the industry’s growth, although they represent only 1.2% of sales volume.