Editor’s Note
This article highlights a growing trend in pet memorialization, where aesthetics and emotional resonance are paramount. The collaboration between a biogem brand and a pet funeral home represents an innovative fusion of product and space, aiming to provide a more complete and designed experience for grieving pet owners.
As pet funeral culture evolves in more emotional and aesthetic ways, PETSBIA, the biogem brand of Boram Group, has officially opened a location within the funeral home of 21 Grams, a professional pet funeral company.
This collaboration, based on the common denominator of ‘design,’ is drawing attention as an attempt to enhance the completeness of pet funeral services through the harmony of product and space.
Petsbia is a biogem brand that extracts bio-elements such as pet fur or cremains to create sapphire-like gems. It manufactures gems using a method similar to lab-grown diamonds and enhances reliability by providing a component analysis report and certificate through X-ray fluorescence (XRF) analysis. Customers can personalize various elements such as the gem’s color, cut, and metal type, and can choose from a variety of forms, from rings and necklaces to figurines and commemorative plaques.
The signature ‘Cut’ necklace, an emotional design embodying the meaning of ‘cutting off the pain of parting and keeping the sparkling memories,’ is gaining attention for its application of radial cutting techniques. Figurines and commemorative plaques are made in forms that blend naturally with interior decor, gaining popularity as a means to commemorate pets while lightly holding onto memories in daily life.
21 Grams, the host location, is a well-known pet funeral brand known for its design-based funeral home planning. It is designed to allow all procedures from the ceremony to cremation to be conducted on a single floor, reducing the physical and emotional burden on customers, and promotes emotional stability through finishes using birch wood, soft lighting, and a structure centered on empty space.