Editor’s Note
This article highlights the strategic expansion of Lucira Jewelry into Pune, reflecting a broader trend of premium brands targeting India’s emerging metropolitan markets. The move underscores shifting consumer demographics and purchasing power beyond traditional commercial hubs.
Lucira Jewelry, an Indian fine jewelry brand that prioritizes modern design and promotes sustainable luxury, has opened its second experience store in Pune. This launch comes at a time when premium and modern brands are increasingly favoring Pune over larger metropolitan cities, driven by the city’s growing disposable income, changing consumer behavior, and an expanding base of young, independent buyers.
Spanning approximately 2,000 square feet, this Pune-based store is Lucira’s largest retail outlet to date. It has been thoughtfully designed as an interactive experience center, showcasing a unique blend of craftsmanship and personal expression. Customers are encouraged to view, style, and adorn jewelry in a seamless and inspiring manner. With dedicated styling counters and an open layout, the store offers a new and modern jewelry shopping experience for Pune’s design-conscious clientele.
The new Lucira store in Pune features several amenities designed to enhance the shopping experience. These include a kids’ corner, making jewelry shopping more accessible for families, as well as dedicated sections for 9-carat jewelry, platinum and enamel jewelry, and the brand-new Petallic collection. Additionally, several detailed series are available for special occasions.
Pune’s growing consumption, marked by an approximately 40% increase in its migrant population and one of the highest rises in disposable income nationwide, makes it a natural market for Lucira’s expansion. Furthermore, the city’s interest in modern design, sustainable options, and new-age luxury formats aligns perfectly with Lucira’s brand values.
The new flagship store in Pune will display Lucira’s full range of certified lab-grown diamond jewelry, including solitaires, signature collections, occasion wear, and daily wear. Each piece will be equipped with IGI/GIA/SGL certification and a BIS hallmark, along with lifetime exchange and buyback guarantees for full transparency. This launch is a significant step in Lucira’s omnichannel expansion. Leveraging its strong retail and funding momentum, the brand is poised to open several more experience-based stores in key metropolitan cities by the end of the fiscal year 2026.
Lucira is a modern design-centric fine jewelry brand redefining luxury for today’s conscious consumer. Founded by Rupesh Jain, the brand creates jewelry that celebrates life’s most important moments by blending ethical craftsmanship with digital-based innovation. Currently available online with nationwide delivery, Lucira is expanding its retail network with experience-based stores in major cities. Crafted from certified lab-grown diamonds, recycled gold, and through transparent processes, the Lucira brand demonstrates that quality leads to a brilliant market response and brand value.
