Editor’s Note
This analysis from CBRE highlights how experiential retail strategies and powerful brand identities are becoming critical drivers of success, as demonstrated by Merry Hill’s performance. It underscores a broader shift in the sector toward creating value beyond mere transactions.
Experiential Investment and Strong Brands Drive Performance
Nick Round, senior asset manager of Sovereign Centros from CBRE, explained how experiential investment, strong jewellery brands, and evolving consumer behavior helped Merry Hill outperform retail benchmarks in 2025.